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Super Luxury Transport

Ferrari Segway PT i2

— October 24, 2007 — Tech
Ferrari and Segway teamed up to provide an ultimate luxury transporter to the affluent.

The limited edition Ferrari Segway PT i2 comes in Ferrari's red signature color. At its base you'll find the famous Scuderia Ferrari logo.

At $12,000, it can run up to 40 km in one battery charge. It's easy to stow in the trunk of a car when the transporter itself needs to be "transported".

Implications - Similar to the worlds of fashion and technology, transportation with a recognizable name brand attached will always spark high degrees of consumer interest and profit from the small yet devoted crowd of consumers who have money to spend on high quality, high-class consumer goods.
Trend Themes
1. Luxury Transport - The demand for high-end and luxurious forms of transportation continues to grow among affluent consumers, creating opportunities for the creation of exclusive and exceptional products like the Ferrari Segway PT i2.
2. Brand Partnerships - Partnerships between well-established and highly regarded brands can create new and unique opportunities for disruptive innovation, like the collaboration between Ferrari and Segway on the Ferrari Segway PT i2.
3. Personal Mobility Devices - The increasing popularity of personal mobility devices, like the Segway, is creating opportunities for innovative and high-performance products that cater to a range of consumer needs and preferences, including luxury options like the Ferrari Segway PT i2.
Industry Implications
1. Luxury Goods - Luxury goods industries can leverage the Ferrari Segway PT i2's exclusivity and high-end appeal to develop other exclusive and high-quality products for the affluent market.
2. Transportation - The transportation industry can explore opportunities to collaborate with established luxury brands to create new and distinctive products, like the Ferrari Segway PT i2, that appeal to affluent consumers seeking exclusivity and style in their transportation options.
3. Personal Mobility - The personal mobility industry can capitalize on the rising demand for luxury personal mobility devices by creating innovative products that cater to the unique needs and preferences of affluent consumers, similar to the Ferrari Segway PT i2.
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