Ferrari and Segway teamed up to provide an ultimate luxury transporter to the affluent.
The limited edition Ferrari Segway PT i2 comes in Ferrari's red signature color. At its base you'll find the famous Scuderia Ferrari logo.
At $12,000, it can run up to 40 km in one battery charge. It's easy to stow in the trunk of a car when the transporter itself needs to be "transported".
Implications - Similar to the worlds of fashion and technology, transportation with a recognizable name brand attached will always spark high degrees of consumer interest and profit from the small yet devoted crowd of consumers who have money to spend on high quality, high-class consumer goods.