Here's the perfect bike for people who enjoy extreme shopping. This adult toy has high quality high design and a very high price. If you are Ferrari fan, this is the latest complement to your collection. Take a look at the video and draw your own conclusions on the Colnago 2007 collection.
The limited edition bike was created by Colnago to celebrate the 60th anniversary of the legendary luxe car brand Ferrari.
Implications - Limited edition items like this Colnago bike are the perfect lure to get unsure consumers to jump in and make a purchase. When consumers are given a time constraint for purchasing, this will motivate them to make their decisions differently.