Lipstick is a great cosmetic outlet of expressing yourself, even if it means leaving a loving message on someone's mirror, or making your lips black on a bad day.
From lesbian lipstick smudges to boys with colored lips, this cluster of lipstick innovations includes something for everyone.
Implications - To women, lipstick can be mean many things. It can be a weapon of seduction, a beautifying agent, a symbol of power -- even an indicator that one has "grown up" (think of a little girl wearing her mother's lipstick). It is therefore not surprising that photographers are highlighting the use of lipstick in their works, or that cosmetics brands are creating new colors and applications every single day.
SCORE
3.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
POPULARITY
Popularity 74%
Activity 31%
Freshness 8%
