Haute Black Lipstick

From Runways to Celebs, the Adams Family Lip is Back

We know that all fashionistas love black—it is evident through all the great decades of fashion. But making up your lips with the color black has never exactly been a mainstream makeup phenomenon—apart from goths, Addams Family fans and all Friday the 13th fans.

All of these ladies in the gallery above, however, wear the black lipstick with style. From the A/W ‘09 catwalk shows such as YSL, Giles and Luella to the young fashionable celebs like Lily Allen, they all look hot with black lips.

I think the trick is wearing something extra-feminine and with color so as to not look like you are preparing to give the kiss of death.

Black Lipstick Trend
Black lipstick is a rising trend among fashionistas and young celebrities alike, creating new promotional opportunities for makeup brands.
Alternative Beauty Trend
Alternative beauty styles, like wearing black lipstick, are becoming mainstream and offer a chance for innovative cosmetics companies to capture a new segment of the market.
Gothic Fashion Trend
The resurgence of gothic fashion, including makeup and apparel, is creating new opportunities for brands to capitalize on this subculture.

Who This Affects Most

Cosmetics Industry
The cosmetics industry has the opportunity to create new products and marketing strategies to meet the demand for black lipstick and alternative beauty trends.
Fashion Industry
The fashion industry can capitalize on the gothic fashion trend by creating new lines of apparel and accessories with a dark, alternative appeal.
Entertainment Industry
The entertainment industry, particularly film and television, has the opportunity to promote the black lipstick trend through media and product placement, creating cross-industry partnerships with cosmetic and fashion companies.
SCORE
5.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 75%
Activity 71%
Freshness 8%

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