A recent study revealed that wearing red lipstick leads to more job opportunities and better sex.
Apparently having bright red pouts means you feel more confident than those with bare lips.
In the study, approximately three out of four women said the color of their lipstick affected their mood.
Ladies, whip out your most luscious red lipstick and your confidence to receive more job offers and more passion.
Implications - Beauty products have become more than just a way for consumers to better their appearance. Products that allow for beautifying while containing a deeper element are appealing to customers who look for more in their purchases. In order to stay on top, a company could focus on this desire for more meaning in their items.