I'm a big fan of the notched lipstick AzWah Saadiq's models rock in this photo set. The painted Vs on each model's bottom lip remind me of a cross between the stark lines and two-tone colorway of a tuxedo and, perhaps even more strangely, a reptile's tongue.
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Implications - AzWah Saadiq has taken traditional monotone lipsticks and transformed them into something artistic and unique. With an artist like Lady Gaga, it's all about looking eccentric, strange and avant-garde these days. The idea of having one unusual artistic element on yourself allows any consumer to make a statement on their individuality and creativity.