Can we really trust what we see? In the case of illusory innovations, such as those shown in this cluster, the answer is often no, regardless of how hard you struggle to make sense of certain images and designs.
Designers are continuing to capitalize on this fact, too, perhaps because the struggle to connect what you see and what you understand draws more engagement from the viewer or customer. Take a break from reality and trick your eyes and mind with this collection of illusory innovations, which includes everything from gravity-defying wine bottles to motion sickness furniture.
SCORE
6.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 83%
Freshness 8%
