Optical Illusion Apparel

The Applebum 2010 Orange Box Collection is a Visual Feast

Stare at these items long enough and you may just get a little dizzy, I know I did. The Applebum 2010 Orange Box Collection does a brilliant job of design, as they keep you transfixed on their clothes for long periods of time as you try to figure out the patterns.

At first to me it almost looked like an M.C. Escher painting but after closer inspection (and reading their website)I realized it was a mosaic of their famed shoebox design.

Though never hearing of this company before, I was drawn to the Applebum 2010 Orange Box Collection simply for the bright colors and detailed patterning, and that in itself is effective fashion design.

Optical Illusion Clothing
Designing clothes with optical illusions can be a fresh trend to capture the attention of fashion enthusiasts.
Mosaic Patterns
Using mosaic patterns in fashion can be a creative way to make designs appear complex and detailed, without the added weight of multiple layers of fabric.
Interactive Fashion
Innovative clothing designs with interactive patterns and designs can create a unique immersive experience for the wearer and viewers alike.

Industries Being Reshaped

Fashion
The fashion industry can incorporate optical illusion clothing and mosaic patterns to their repertoire to create new and exciting designs.
Textile Manufacturing
Textile manufacturers can innovate their weaving techniques to create intricate mosaic patterns for fashion designers to utilize in their designs.
Technology
Using projection mapping and augmented reality technology to create interactive and dynamic designs on clothing can bring about disruption in the fashion industry.
SCORE
2.2 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 41%
Activity 17%
Freshness 8%