Long before I was born, caffeine innovations began to explode onto the scene with energy pumping (crash later) goodness.
Caffeine gives us the much needed morning boost to kick start our day whether at work or play. These caffeine innovations will have you bouncing off the walls with energetic excitement (possibly uncontrollable).
Implications - Today's consumer lives in a fast-paced, high-pressure world where their work, family and social lives are increasingly set on collision courses. Caffeine is one way that consumers seek to keep their energy up in demanding times, and this has given rise to the drastic increase in popularity of products that include caffeine in creative and unexpected ways.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
POPULARITY
Popularity 51%
Activity 13%
Freshness 8%
