Back in 1981, Generation X 20-somethings and teens were treated to a new, one-of-a-kind entertainment -- 24 hours of kickass music videos introduced by VJ’s on MTV. What an honor it was to be part of something so fresh and exciting!
Businesses and television producers can learn quite a lot from MTV. It constantly reinvents itself, gradually, which is why disgruntled Gen Xers didn’t break them when they went from music videos only, to reality and pop culture TV. Today’s teens and 20-somethings love the reality and pop culture format, where they can learn about the coolest and latest trends from oh, say, Trend Hunter founder Jeremy Gutsche.
MTV also focuses on and tackles issues like environmental, social, political, and animal rights. That is an amazing achievement because they are helping to educate today’s youth in a way they can relate to, as well as motivating teens to do something about their world.
This cluster is my tribute to MTV staff for constantly reinventing itself and also for its new website, mtvmusic.com, where every video ever made is archived and can be viewed for free. As is apparent from the number of views to classic videos like ‘Video Killed the Radio Star’ and ‘Smells Like Teen Spirit’, you’ve won back the hearts of quite a few past fans!
MTV's Environmental Campaign
MTV "Rock Band" Video Game Launched & It Rocks (UPDATE)
MTV's Virtual Lower Eastside
Kanye West's Love Lockdown at 2008 MTV Video Music Awards
MTV Moving Online
South Park Shows Now Free
Hip Recycling Campaigns
E-Donor by MTV & HP
Cult Classic Movie Remakes
The Rocky Horror Picture Show by MTV
Internet Killed the Video Star
MTV's TRL Canceled
Public Urination for Water Conservation
MTV Switch "Slash" PSA
Virtual Learning from Musical Icons
MTV to Produce Interactive Beatles Video Game
Urban Art & Music Flights
Vueling by MTV
Middle Eastern Pop Culture TV
MySpace & MTV Encourage Gen Y Voting
Trend Hunter and Jeremy Gutsche Featured on MTV Live
Onstage Pastry Face-Plants
Katy Perry's Sweet MTV Wipeout
Rockstar Red Carpet Fashion
Snaps from the MTV Europe Music Awards
Nude VJs for Animal Rights
MTV & VIVA Body Paint PETA Ads