Back in 1981, Generation X 20-somethings and teens were treated to a new, one-of-a-kind entertainment -- 24 hours of kickass music videos introduced by VJ’s on MTV. What an honor it was to be part of something so fresh and exciting!
Businesses and television producers can learn quite a lot from MTV. It constantly reinvents itself, gradually, which is why disgruntled Gen Xers didn’t break them when they went from music videos only, to reality and pop culture TV. Today’s teens and 20-somethings love the reality and pop culture format, where they can learn about the coolest and latest trends from oh, say, Trend Hunter founder Jeremy Gutsche.
MTV also focuses on and tackles issues like environmental, social, political, and animal rights. That is an amazing achievement because they are helping to educate today’s youth in a way they can relate to, as well as motivating teens to do something about their world.
This cluster is my tribute to MTV staff for constantly reinventing itself and also for its new website, mtvmusic.com, where every video ever made is archived and can be viewed for free. As is apparent from the number of views to classic videos like ‘Video Killed the Radio Star’ and ‘Smells Like Teen Spirit’, you’ve won back the hearts of quite a few past fans!
18 MTVovations to Celebrate The Launch of MTVMusic.com
More Stats +/-
Nude VJs for Animal Rights
Trend Hunter and Jeremy Gutsche Featured on MTV Live
MySpace & MTV Encourage Gen Y Voting
Rockstar Red Carpet Fashion
Onstage Pastry Face-Plants
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