Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

MTV’'s Environmental Campaign

 - Sep 17, 2008
MTV has just released this video as part of their Switch Campaign which targets companies, politicians and celebrities who engage in greenwashing and eco-hypocrisy.

The video fires a clear message of distaste towards political and commercial greenwashers who lie, exaggerate or distort the truth in any other way in order to appear more sustainable than they really are.

The lyrics of the theme song go like this: "It doesn't really matter what it is, or what it does, or why it stinks or what it means as long as it is green. It doesn't really matter what it's for or what it makes or what it kills as long as it is green. Green, green, green, green, let's paint it green."