Makeup products are being targeted to people with sensitive skin
Trend - The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming more common as cosmetic brands aim to cater to people with reactive skin.
Insight - The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics.
Insight - The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics.
Workshop Question - How could your brand better cater to Gen Z consumers?
Trend Themes
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Skin-nourishing Makeup — Cosmetic brands are incorporating skin-benefitting ingredients in makeup to cater to people with reactive skin.
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Skincare-makeup Hybrids — Consumers are looking for nourishing solutions that are both beautifying and nourishing.
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Seamless and Lightweight Products — There is a growing desire for lighter products that are comfortable and breathable, particularly in the post-pandemic era.
Industry Implications
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Cosmetics — The cosmetic industry's growth is expanding as Gen Z drives skincare and makeup trends through social media.
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Health and Wellness — There is an increasing focus on preventative care, specialized benefits and more playful aesthetics in the beauty space.
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Sustainability — The demand for natural ingredients and eco-friendly packaging in cosmetic products is growing.
