Makeup products are being targeted to people with sensitive skin
Trend - The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming more common as cosmetic brands aim to cater to people with reactive skin.
Insight - The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics.
Insight - The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics.
Workshop Question - How could your brand better cater to Gen Z consumers?
Trend Themes
1. Skin-nourishing Makeup - Cosmetic brands are incorporating skin-benefitting ingredients in makeup to cater to people with reactive skin.
2. Skincare-makeup Hybrids - Consumers are looking for nourishing solutions that are both beautifying and nourishing.
3. Seamless and Lightweight Products - There is a growing desire for lighter products that are comfortable and breathable, particularly in the post-pandemic era.
Industry Implications
1. Cosmetics - The cosmetic industry's growth is expanding as Gen Z drives skincare and makeup trends through social media.
2. Health and Wellness - There is an increasing focus on preventative care, specialized benefits and more playful aesthetics in the beauty space.
3. Sustainability - The demand for natural ingredients and eco-friendly packaging in cosmetic products is growing.
