Category
Fashion
Sneaker Theater
Trend cluster
Category
Sensitive
Cosmetic
Makeup products are being targeted to people with sensitive skin.
4.1
Trend score
Trend
What is the Sensitive Cosmetic trend?
Sensitive Cosmetic: The popularity of skincare has resulted in brands incorporating skin-benefitting ingredients in makeup. Now, makeup products that are intended for sensitive skin are becoming more common as cosmetic brands aim to cater to people with reactive skin.
Insight
The consumer insight behind the Sensitive Cosmetic trend
The cosmetic industry's growth is expanding, with Gen Z now driving skincare and makeup trends through social media. This generation of consumers is approaching the beauty space with a more long-term focus--turning to products that prioritize preventative care, specialized benefits and more playful aesthetics.
Trend themes
Themes within the Sensitive Cosmetic trend
Three behaviours holding the trend together01
Skin-nourishing makeup
Cosmetic brands are incorporating skin-benefitting ingredients in makeup to cater to people with reactive skin.
02
Skincare-makeup hybrids
Consumers are looking for nourishing solutions that are both beautifying and nourishing.
03
Seamless and lightweight products
There is a growing desire for lighter products that are comfortable and breathable, particularly in the post-pandemic era.
Industry implications
What the Sensitive Cosmetic trend means for industry
Where the trend changes the playbookFor
Cosmetics
The cosmetic industry's growth is expanding as Gen Z drives skincare and makeup trends through social media.
For
Health and wellness
There is an increasing focus on preventative care, specialized benefits and more playful aesthetics in the beauty space.
For
Sustainability
The demand for natural ingredients and eco-friendly packaging in cosmetic products is growing.
Workshop question
How could your brand better cater to Gen Z consumers?
Trend signals
Trend signals for Sensitive Cosmetic
Trend score 4.1 out of 10, from popularity 61%, activity 50%, freshness 12%.
Popularity61%
Activity50%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Africa
Evidence
Examples of the Sensitive Cosmetic trend
4 featured examples from Dec 14, 2020 to Nov 5, 2021CategoryFashion
Tinted Sunscreen Cosmetics
Tower 28's SunnyDays SPF 30 is a Two-in-One Mineral Sunscreen
Cosmetic companies can take advantage of the trend towards tinted mineral sunscreens and develop products that cater to eco-conscious consumers in order to stand out in an increas…
CategoryFashion
Seamless Complexion Products
The Foundation by Lisa Eldridge is Made with Bamboo Stem Extract
Companies in the beauty and cosmetics industry should consider exploring the lightweight and skin-caring features of products like The Foundation by Lisa Eldridge as a potential s…
CategoryFashion
Water-Infused Tinted Moisturizers
The Skin Paradise Tinted Moisturizer is a Skincare-Makeup Hybrid
Opportunity for cosmetic companies to develop innovative skincare-makeup hybrid products that address the increasing demand for multitasking and nourishing cosmetics.
CategoryFashion
Skin-Caring Cosmetic Tints
The NU Bare Look Tint Combines the Benefits of Makeup & Skincare
The cosmetics industry can take advantage of the demand for products that combine makeup and skincare to create innovative new products that cater to this market.
