Category
Fashion
Smile Cosmetics
Trend cluster
Category
QSR
Metaverse
Fast food chains are creating experiences within the metaverse.
5.3
Trend score
Trend
What is the QSR Metaverse trend?
QSR Metaverse: As brands across a range of industries experiment with products, services and marketing in the metaverse, QSRs are also getting involved. Fast food restaurant brands are now creating virtual experiences and NFTs in order to stay up-to-date with Web3 innovations.
Insight
The consumer insight behind the QSR Metaverse trend
Consumers' growing interest in the metaverse comes from brands' willingness to offer more engaging experiences than they're accustomed to online. The interactive nature of the metaverse and its potential in a wide range of industries means that brands' options for designing and creating products or services in this space are limitless.
Trend themes
Themes within the QSR Metaverse trend
Three behaviours holding the trend together01
Metaverse Experiences
The metaverse presents brands in various industries the opportunity to launch new experiences that captivate consumers and explore the intersection of digital and real-world interactions.
02
NFTs Integration
As more brands experiment with the metaverse, NFTs are providing new ways for QSRs to monetize virtual experiences and offer memorable menu-inspired merchandise.
03
Virtual Reality for Food Service
The advent of virtual restaurants through partnerships with relevant tech service providers allows QSRs to leverage virtual reality technology to attract consumers in a way that makes dining out fun, memorable, and interactive.
Industry implications
What the QSR Metaverse trend means for industry
Where the trend changes the playbookFor
Fast Food Restaurants
QSRs are aggressively leveraging technology to unlock new revenue streams and innovate their services to differentiate themselves from traditional competition.
For
Gaming and Simulation
The gaming industry is increasingly partnering with relevant brands to develop customizable simulations to improve virtual customer experiences.
For
Blockchain and Cryptocurrency
The blockchain and cryptocurrency industries provide QSRs with novel options to monetize virtual experiences and expand their customer base.
Workshop question
How could your brand better engage its customers virtually?
Trend signals
Trend signals for QSR Metaverse
Trend score 5.3 out of 10, from popularity 84%, activity 62%, freshness 13%.
Popularity84%
Activity62%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the QSR Metaverse trend
4 featured examples from Dec 17, 2021 to Sep 14, 2022CategoryArt & Design
Menu-Inspired NFTs
Applebee’s Releases Metaverse Meal NFTs for Its Metaverse Mondays Campaign
Restaurants can use NFTs to create unique experiences and promotions, increasing customer engagement and revenue through the metaverse.
CategoryMarketing
VR Burger Restaurants
The Wendyverse Provides a First-of-Its-Kind Virtual 3D Experience
Fast food brands like Wendy's have an opportunity to create new ways to engage with customers through virtual reality experiences.
CategoryTech
Metaverse Restaurant Menus
Garlic Guajillo Steak Launched in Roblox's Chipotle Grill Simulator
The restaurant industry can explore the metaverse to offer their menu items virtually and reach new audiences by entering the world of gaming and immersive experiences.
CategoryTech
Breakfast-Themed Metaverses
Wendy's Expands Wendyverse with the Debut of 'Sunrise City'
Fast food chains can incorporate immersive virtual reality environments to promote menu items and engage customers beyond traditional advertising methods.
