Skincare brands highlight skin barrier-protecting ingredients
Trend - People who have sensitive, dry or damaged skin are increasingly prioritizing skin barrier-protection in the new skincare products they purchase. Cosmetic brands are responding by highlighting the healing and protective ingredients in their products.
Insight - Skincare customers enjoy experimenting with different products and ingredients, but not sticking to personalized skincare routines consistently can lead to mild to moderate damage--particularly for those with dry or sensitive skin. Now, more consumers are turning to consistent routines that allow them to focus on protection and prevention.
Insight - Skincare customers enjoy experimenting with different products and ingredients, but not sticking to personalized skincare routines consistently can lead to mild to moderate damage--particularly for those with dry or sensitive skin. Now, more consumers are turning to consistent routines that allow them to focus on protection and prevention.
Workshop Question - How could your brand offer more simplified solutions for its customers?
Trend Themes
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Skin Barrier Protection — Consumers are turning to consistent skincare routines that prioritize protection and prevention.
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Hydrating Skin Products — Consumers are seeking deep penetrating and nourishing hydration in skincare products.
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Anti-pollution Skincare — Consumers are looking for skincare products that protect against environmental factors like pollution.
Industry Implications
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Skincare Industry — Companies can focus on developing skincare products that prioritize protection and deep hydration.
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Environmental Protection Industry — Companies can contribute to anti-pollution efforts by developing products that protect against environmental factors that contribute to skin damage and aging.
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Natural and Organic Skincare Industry — Companies can market products that include organic and natural ingredients as consumers seek clean and proven ingredients.
