Category
Lifestyle
Assisted Choices
Trend cluster
Category
Private Label
Expansions
Amid the pandemic, private brands are expanding product offerings.
4.0
Trend score
Trend
What is the Private Label Expansions trend?
Private Label Expansions: Large retailer brands are expanding their private label offerings at reduced price points to entice shoppers. The expansion comes after retailers noticed an increase in private label purchasing from consumers amid the COVID-19 pandemic.
Insight
The consumer insight behind the Private Label Expansions trend
The pandemic prompted a surge in grocery buying as consumers were restricted from eating out as often, prompting stockpile purchasing habits. In addition, many consumers were laid off causing them economic hardship and increased budgeting. As a result of both of these circumstances, consumers explored new brands that offered the same products at reduced pricing, and these new shopping habits have not lost momentum once the economy began re-opening.
Trend themes
Themes within the Private Label Expansions trend
Three behaviours holding the trend together01
Private Label Expansion
Private label brands are expanding their offerings with fair price points to cater to new consumer behavior, which presents opportunities for new meatless alternatives or adding essential household items under the private label brand.
02
E-Grocery Private Label Expansion
The demand for frozen snacks and health-focused items have presented opportunities for expanding private label brands in e-grocery, and industries such as food delivery and health and wellness supplements can take advantage of this shift.
03
Reusable and Affordable Private Label Products
Ethical and affordable private labels that reduce single-use plastic waste and food waste have appealed to customers, and businesses across industries should take note and invest in sustainable and eco-friendly options.
Industry implications
What the Private Label Expansions trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can explore innovative ideas in meatless products, immunity building meals, and expanding organic and sustainable options with fair price points.
For
E-commerce and Retail
E-commerce and retail companies can analyze customer data and shopping behavior to plan competitive private label brands that cater to specific tastes and styles.
For
Sustainability and Waste Reduction
Manufacturing and packaging industries can invest in eco-friendly packaging and production methods to reduce waste and remain profitable.
Workshop question
How can your brand service the evolving shopping habits of consumers post-COVID?
Trend signals
Trend signals for Private Label Expansions
Trend score 4.0 out of 10, from popularity 64%, activity 46%, freshness 11%.
Popularity64%
Activity46%
Freshness11%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Private Label Expansions trend
6 featured examples from Feb 7, 2020 to Apr 15, 2022CategoryEco
Affordable Private Grocery Labels
Misfits Market's Odds & Ends Line Offers Fair Prices to Farmers
Online grocery retailers can adopt the Misfits Market's business model and create their own private food label, reducing food waste and providing customers with affordable, ethica…
CategoryLifestyle
Premium Plant-Based Foods
The PC® Plant-Based Line Boasts Meatless and Dairy-Free Options
Supermarket private label brands are capitalizing on the plant-based trend by offering a range of cruelty-free and affordable options, meeting the needs of budget-conscious consum…
CategoryBusiness
Private Label Grocery Expansions
Walmart's Great Value Brand Includes 80 New Products
The expansion of private label brands like Walmart's Great Value indicates a disruptive innovation opportunity for the retail industry to strengthen their own brands and increase…
CategoryBusiness
E-Grocery Private Label Expansions
BigBasket Will Launch 500 New Products by 2021
BigBasket's expansion of private label offerings highlights the potential for disruptive innovation within the online grocery delivery industry.
CategoryBusiness
Lifestyle Label Launches
Gopuff Unveiled the Basically Label Line of Home Essentials and Snacks
Retail stores can provide budget-friendly private label products to appeal to financially conscious consumers.
CategoryMarketing
Expansive Private Label Ranges
The Target Good & Gather Range Now Has Almost 2,000 Products
Expansive private label ranges are a disruptive innovation opportunity for retail businesses looking to differentiate themselves and increase their customer base.
