Gen X is turning to cannabis to help them establish wellness rituals
Trend - The cannabis industry is increasingly catering to the specific lifestyles of Gen X consumers, with everything from sleep-enhancing cannabis chocolates to innovative child-proof packaging allowing this generation to enjoy the benefits of cannabis.
Insight - Gen X consumers, being sandwiched between Millennials and Boomers, have qualities of both generations. Having children like their predecessors, and the work-heavy lifestyles of Millennials, this generation tends to be highly motivated and busy. With the lifestyle changes that the pandemic year brought for this generation, including feelings of being overwhelmed in adapting to both increased child-rearing responsibilities and working from home, this generation is turning to the wellness industry in order to maintain their physical and mental health.
Insight - Gen X consumers, being sandwiched between Millennials and Boomers, have qualities of both generations. Having children like their predecessors, and the work-heavy lifestyles of Millennials, this generation tends to be highly motivated and busy. With the lifestyle changes that the pandemic year brought for this generation, including feelings of being overwhelmed in adapting to both increased child-rearing responsibilities and working from home, this generation is turning to the wellness industry in order to maintain their physical and mental health.
Workshop Question - How is your brand prioritizing underserved demographics?
Trend Themes
1. Wellness Rituals with Cannabis - Gen X consumers are adopting cannabis as part of their wellness routines in response to the pandemic, leading to a surge in cannabis products targeting consumers with limited leisure time.
2. Innovative Child-proof Cannabis Packaging - The cannabis industry is introducing safe and secure packaging options that use patented security technology, keeping curious kids away from harmful products, and creating new opportunities for cannabis brands.
3. Multi-use Edibles - Cannabis brands are releasing versatile edibles that cater to consumers with busy lifestyles and different experiences of cannabis, creating new market opportunities in the wellness industry.
Industry Implications
1. Cannabis Industry - The cannabis industry is developing new products and innovative technologies for consumers, responding to the new demand for wellness, with a particular focus on Gen X customers.
2. Wellness Industry - The wellness industry is embracing cannabis products, including CBD oil tinctures, as a solution for physical and mental health concerns, providing an array of new market opportunities to cannabis brands.
3. Packaging Industry - The packaging industry is developing new technologies for cannabis products, such as child-proof technologies, which meet the legal requirements of regulating authorities and create new business opportunities.
