Unemployment & shortened work hours put focus on enjoyment
Implications - In 2009, consumers began to make light of stark economic circumstances. In nearly every industry, people are doing things they would not have been able to while employed full-time. They are seizing travel opportunities, spending quality time with family -- and some are even enjoying poking fun at unemployment.
Trend Themes
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Embracing Job Loss — The trend of embracing job loss by making light of the situation and finding new opportunities to enjoy life.
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Supportive Services for the Unemployed — The trend of providing discounted services, education opportunities, and novelty items to those who have lost their jobs.
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Recession-era Entertainment — The trend of creating entertainment that speaks to the challenges and opportunities of living through a recession.
Industry Implications
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Education — Businesses in the education industry can consider offering discounted tuition and other support services for those who have lost their jobs.
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Retail — Retail businesses can explore opportunities for creating novelty items that poke fun at difficult economic situations, while still offering a sense of support and humor.
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Entertainment — The entertainment industry can consider creating content that speaks to the challenges and opportunities of living through a recession, while still providing a sense of inspiration and hope.
8 Featured, 45 Examples:
694,981 Total Clicks
Date Range:
Mar 09 — Oct 09
Trending:
Mild
Consumer Insight Topics:
