Brands are preserving nutritious foods and health products by freeze-drying
Trend - Freeze-dried snacks, ingredients, and supplements are becoming popular--particularly in natural foods that lose nutritional value with other, more common preservation methods. Freeze-dried products guarantee shelf-stability and nutrition, while their airy texture offers sensory appeal.
Insight - The better-informed consumers become, the more discerning they are with the brands they choose to purchase from. While natural ingredients in food & wellness-related industries still have high appeal, more consumers are weary of these claims when they don't align with what they now know about production, sourcing, and the efficacy of ingredients and claims. These consumers turn to brands that make the extra effort in maintaining high production standards and quality products.
Insight - The better-informed consumers become, the more discerning they are with the brands they choose to purchase from. While natural ingredients in food & wellness-related industries still have high appeal, more consumers are weary of these claims when they don't align with what they now know about production, sourcing, and the efficacy of ingredients and claims. These consumers turn to brands that make the extra effort in maintaining high production standards and quality products.
Workshop Question - How could your brand better adapt to the well-informed consumers' evolving standards?
Trend Themes
1. Freeze-drying - The use of freeze-drying technology for food preservation is on the rise, providing a new way to create shelf-stable, yet nutritious and flavorful products.
2. Clean Label & Transparency - Consumers are growing increasingly discerning about the ingredients and production methods used in the food and wellness industries, leading to greater demand for brands with transparent and clean labels.
3. Functional Ingredients - Consumers are looking for functional ingredients that offer specific health benefits, leading to the incorporation of ingredients like mushrooms into food and pet supplements.
Industry Implications
1. Food & Beverage - The use of freeze-drying technology, clean label ingredients, and functional ingredients offer major disruptive innovation opportunities in the food and beverage industry.
2. Pet Food & Supplements - The trend of using functional ingredients for specific health benefits presents disruptive innovation opportunities in the pet food and supplement industry.
3. Wellness - The trend of transparency and clean labels provides disruptive innovation opportunities in the wellness industry, including natural beauty and personal care products.
