Consumers revel in products that help them criticize others
Implications - Rude services seem to have grown in popularity. Criticism is something many people want to give, but very few want to receive. As the credit crunch and world news topics have many people feeling low, some people are attempting to bring their spirits up by putting other people down.
Trend Themes
1. Rude Services - Offering blunt, sarcastic or negative feedback is becoming more popular in products and services, potentially providing opportunities for companies to differentiate themselves from traditional, polite providers.
2. Mean Humor - The rise of mean humor in diverse areas such as fashion, art criticism, and workplace feedback reflects a persistent cultural undertow toward dark, self-deprecating humor that has created space for companies to offer products and messaging that embrace this trend.
3. Anonymous Feedback - The ability to provide feedback anonymously has had a profound impact on this trend, allowing people to say what they really think without fear of reprisal, and opening up new opportunities for companies to assist with the expression of negative or sarcastic feedback.
Industry Implications
1. Advertising and Marketing - Companies looking to capitalize on the trend toward blunt or negative feedback can benefit from clever marketing strategies that include playful or confrontational messaging, humor, and visual elements that grab the attention of audiences.
2. E-commerce and Retail - Retailers and e-commerce companies can differentiate themselves by embracing the trend toward mean humor and snarky messaging, and by offering unique or unusual products that appeal to consumers' sense of irony or sarcasm.
3. Digital Media - The rise of anonymous feedback and social media has created new opportunities for digital media companies to provide platforms for people to express themselves without fear of backlash, and to create content that reflects the trend toward dark humor and sarcasm.
8 Featured, 54 Examples:
2,454,304 Total Clicks
Date Range:
Apr 09 — Oct 09
Trending:
Hot
Consumer Insight Topics:
