Brands offer curated, safe experiences with psychedelics
Trend - Psychedelics are increasingly being used to treat various mental health issues, and some brands are now releasing safe products and apps associated with various psychedelics in order to enhance users' experiences with them.
Insight - Gen Z are more likely to experiment with psychedelics, while being less likely to consume alcohol. In a post-pandemic world, socializing for this generation means experimenting while maintaining (or enhancing) their mental and physical health--leading Gen Z to be more interested in forms of mind-altering substances that offer greater benefits than alcohol.
Insight - Gen Z are more likely to experiment with psychedelics, while being less likely to consume alcohol. In a post-pandemic world, socializing for this generation means experimenting while maintaining (or enhancing) their mental and physical health--leading Gen Z to be more interested in forms of mind-altering substances that offer greater benefits than alcohol.
Workshop Question - How is your brand adapting to Gen Z's preferences and lifestyles?
Trend Themes
1. Gen Z and Psychedelics - Gen Z are less likely to consume alcohol and more likely to experiment with psychedelics, leading to potential opportunities for brands to offer safe psychedelic products.
2. Expansion of Psychedelic Therapy - The increasing popularity of psychedelics for mental health treatment has led to the emergence of new therapy centers and apps, creating opportunities for disruptive innovation in the mental health industry.
3. Innovative Delivery Methods - Companies are exploring new delivery methods for psychedelic therapies, such as nasal sprays and microdosing gummies, which could disrupt the pharmaceutical industry and mental health treatment market.
Industry Implications
1. Mental Health Industry - The growing popularity of psychedelics for mental health treatment presents opportunities for innovation and disruption in the industry.
2. App Development Industry - As more psychedelic therapy apps are being developed, there is potential for innovation within the industry.
3. Pharmaceutical Industry - The emergence of new delivery methods for psychedelic therapies could disrupt the traditional pharmaceutical industry.
5 Featured, 41 Examples:
62,360 Total Clicks
Date Range:
May 21 — Aug 22
Trending:
Warm
Consumer Insight Topics:
