Some businesses are prioritizing affordable eye care and prescriptions
Trend - With eye care being expensive even in countries that offer some form of health coverage, some brands are aiming to make optometrist appointments, glasses, and contact lenses more affordable for customers.
Insight - Accessibility in healthcare has become a bigger topic of conversation in recent years, particularly with the pandemic revealing some of the severe inequalities associated with healthcare access based on income and geography. As living costs rise around the world and inequality gaps widen, some businesses are responding by prioritizing affordability and access for those who need it.
Insight - Accessibility in healthcare has become a bigger topic of conversation in recent years, particularly with the pandemic revealing some of the severe inequalities associated with healthcare access based on income and geography. As living costs rise around the world and inequality gaps widen, some businesses are responding by prioritizing affordability and access for those who need it.
Workshop Question - How could your brand better prioritize accessibility?
Trend Themes
1. Affordable Eyecare - Accessibility in healthcare has become a bigger topic of conversation in recent years, particularly with the pandemic revealing some of the severe inequalities associated with healthcare access based on income and geography.
2. Virtual Vision Tests - Retailers are offering online vision tests that allow consumers to get their prescriptions updated from the comfort of their own homes.
3. Philanthropic Eyewear Programs - As consumers continue to demand more philanthropic initiatives from brands, companies are setting themselves apart with their extraordinary social good programs.
Industry Implications
1. Healthcare - Increasing accessibility and affordability in healthcare services.
2. E-commerce - Providing online eye exams and affordable eyewear options through e-commerce platforms.
3. Retail - Innovating in-store layouts to offer clinical services and consultation services for vision care.
