Jason Fried's software development keynote discusses what it takes to build a program or product that has the power to maintain its popularity and competitive edge. According to Fried, the software business industry is a great place to be today because anyone can pretty much build anything. There is, however, a flip side to this advantage.
According to Fried, the easily expansive features of software act as a double-edged sword. While it is beneficial and convenient that software programs can expand so easily, it also means that the true essence and original features of a program or product can get lost. Too many add-ons and changes can devolve a program very quickly, stripping it of what makes it truly unique and different from other products. Fried advises software developers to keep things simple and to learn how to say no. Software developers should act like curators of a museum, who constantly turn down submissions and demands. In other words, less is more.