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Comparing Ideas

Simon Sinek Shows How an Outsider's Perspective Can Help One Innovate

— January 21, 2012 — Keynote Trends
In this brief talk with author and international speaker Simon Sinek, Sinek discusses why it's important to consider the opinions of an outsider when developing a product, service, or planning a business strategy. He explains that by working with an outsider, one is privileged to additional information and perspectives that they may not have had on their own.

By using his work at the RAND Corporation as an example, Sinek tells his audience how that opportunity allows him to learn from the experiences, knowledge and credentials of the team members from that organization. In this thought-provoking video, Simon Sinek shows how by comparing and contrasting ideas with others one can come up with new and creative innovations and also increase their general knowledge of the working world.
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