Vivian Schiller, the former head of NPR and current chief Digital Officer for NBCNews and MSNBC's social media outlets answers questions about business.
The media-savy businesswoman discusses the tools needed when generating great ideas. Schiller urges CEOs to make sure that everyone in their organization fully understands what is going on within their company. She goes on to describe the importance of an employee's understanding of their company's digital and media spheres. The speaker gives a fast-paced and informative talk in this short and dynamic keynote clip, encouraging corporations to understand their audience or client and to gain a knowledge of their user's experience and needs. She encourages the practice of countless testings and experiments with a strong belief that people learn from trying things out and making mistakes.