Howard Bragman stresses the importance of self image in this personal brand speech. Bragman says that this applies not only to celebrities and politicians, but also to CEO's, teachers and more. While he acknowledges that not everyone will be in the public eye like Brad Pitt and Angelina Jolie, he claims that the same rules apply for everyone.
He says that it's impossible to control personal branding, but one can manage it. The best way to do this according to Bragman is simply to live a clean, respectable life.
Bragman stresses the role that personal brand can have on a person's overall success. He claims that when someone is starting a business it is extremely important for them to get their personal brand out to the public.