Enterprising fashion leader Tory Burch outlines the roadblocks and success of her brand in this social media marketing speech.
Tory Burch is easily one of the most recognizable brands in the accessible market today. Its CEO, who goes by the same name, outlines the important role that social media plays in the marketing, online retail and brand identity facets of the ever-successful enterprise. Tory Burch's ceaseless dedication to encouraging customer outreach and understanding has resulted in triumph for the new company.
She goes on to outline very specific examples in which feedback from consumers has been beneficial in the brand's operations. The importance of pioneering and innovating is clear in this social media marketing speech, and the success of Tory Burch is exemplary in its approach.