In this fashion keynote, university professor Felipe Caro discusses dynamic assortment and inventory allocation models for fast fashion. Fast Fashion has become well-known thanks to companies like Zara. It is a spin-off to the quick-response movement, whose purpose was to reduce the design and production lead times. Its effectiveness relied on the use of information technology.
Fast Fashion has taken it to a higher level, allowing companies like Zara to introduce new products in the middle of a season. This creates a unique opportunity for brands to study demand and take note for the future. Many big brands might shy away from this because they rely on the security of having an entire season of products shipped at once, but these Fast Fashion methods create huge opportunities for the future.