This Doug Stephens speech looks into the evolving state of retail. Stephens is a retail and consumer futurist and founder of Retail Prophet.
In his brief discussion, Stephens explores the ways in which Steve Jobs' imaginative thinking and plans for the Apple Store changed retail. The shopping experience was revolutionized to include online options, while simultaneously increasing customer knowledge. In addition, Apple products are manufactured as pieces of art. The Apple Store exhibits aesthetic pieces like a gallery, creating a sense of awe and tangible desire.
The new process of retail includes both super convenience and super fidelity. The online option allows for immediate service and access, while the Genius Bar allows the connection and relatable aspect needed.