and wander Introduced a Functional SS19 Collection
Japanese fashion label 'and wander' introduced a new collection of outerwear options for the Spring/Summer 2019 season. The label showcases clean aesthetics in unisex sizes -- the details highlight functionality with technical fabrications. The overall structure of the apparel boasts relaxed silhouettes to exude a sense of comfort. The seasonal collection incorporates an earthy color palette, featuring hues of white, gray, beige and olive green accompanied by some pops of teal, orange, yellow and red.
Some functional materials used to create the range include Cordura, wool, 'Polartec' fleece and nylon-ripstop -- this makes up pieces including shorts, tees, ponchos, joggers and pullovers. Additional details include multiple zippers and pockets on the interior and exterior components of the pieces.
Some functional materials used to create the range include Cordura, wool, 'Polartec' fleece and nylon-ripstop -- this makes up pieces including shorts, tees, ponchos, joggers and pullovers. Additional details include multiple zippers and pockets on the interior and exterior components of the pieces.
Trend Themes
1. Functional Unisex Outerwear - Brands can have a disruptive innovation opportunity by creating more functional and comfortable unisex outerwear.
2. Technical Fabrications in Clothing - Opportunity for clothing manufacturers to use technical fabrications to make clothing more functional and durable.
3. Relaxed Silhouettes in Clothing - Fashion designers have an opportunity to design clothing with relaxed silhouettes to provide more comfort while maintaining style.
Industry Implications
1. Fashion Industry - Fashion brands can adopt the trend of designing functional unisex outerwear for the modern consumer.
2. Textile Industry - Textile companies can leverage technical fabrications to create more durable and functional clothing.
3. Outdoor Industry - Opportunity for outdoor brands to integrate relaxed silhouettes into their clothing line-up while keeping functionality in mind.
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