Versatile Spring-Ready Outerwear

and wander Presents its New Collection for the SS23 Season

Japanese fashion imprint and wander presents its latest collection designed specifically for the Spring/Summer 2023 season. It is full of functional looks that are led by the iconic Pertex Rain Shield Jacket seen in the seasonal lookbook. It arrives once again in a slew of new colorway options.

It is then followed with a lightweight outerwear range made up of the "3L UL Rain Jacket, Trek Jacket 3, and Pertex Wind Jacket." Although the expertise of the brand lies in creating technical outerwear, the seasonal capsule is made up of much more. This includes a set of tees, shirt styles, bags, pants, and some accessories as well -- all of which are made with high-functioning accents.

Image Credit: and wander

Technical Outerwear
The trend of creating functional outerwear pieces with high-performing technology could be applied in the sports and active wear industry.
Functional Accents
The trend of incorporating high-functioning accents in fashion pieces could be applied in the travel gear and outdoor equipment industry.
Seasonal Capsules
The trend of introducing seasonal capsule collections could be applied in the fashion and apparel industry.

Sectors Adopting This

Sports and Active Wear
This industry can leverage the trend of creating functional outerwear pieces with high-performing technology for their sportswear apparel line.
Travel Gear and Outdoor Equipment
This industry can explore the trend of incorporating high-functioning accents in fashion pieces for their travel gear and outdoor clothing collections.
Fashion and Apparel
This industry can adopt the trend of introducing seasonal capsule collections as a way to create a sense of exclusivity and promote frequent collections.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 39%
Activity 1%
Freshness 15%