and wander and adidas TERREX works in collaboration on a new collection of technical apparel together that is set to launch this November. It is made with inspiration from connecting with nature as the duo delivers a range that is ready for explorative adventure.
Speaking about the new collaboration, and wander's co-founder Mihoko Mori states that “Inspiration for the collection came from a short film produced in the 1970’s, which revolves around the theme of the relationship between humans and nature, the concept and feeling of the collection evolved from there [...] Not only do adidas TERREX possess the most innovative ideas and technology, but the people are so knowledgeable in their particular fields, they’ve accumulated an insurmountable amount of know-how as an organization and we wanted to combine this with our own experience and love for the outdoors.”
Image Credit: adidas Terrex
Key Themes Behind This Trend
- Exploration-ready Technical Apparel
- The rise in demand for technically advanced outdoor clothing that is durable enough to survive harsh conditions and diverse terrains provides the opportunity to create innovative and functional apparel.
- Collaborative Collections
- Partnering with other brands opens up the opportunity to share expertise, technology, and aesthetics, creating unique product offerings that can appeal to a broader market.
- Sustainability in Outdoor Apparel
- As society becomes more environmentally conscious, incorporating eco-friendly materials and sustainable manufacturing practices into outdoor apparel could lead to disruptive innovation in the industry.
Where This Applies
- Outdoor Apparel Industry
- Opportunities within the outdoor apparel industry to design and produce technically advanced, exploration-ready apparel that will resonate with environmentally conscious consumers.
- Sportswear Industry
- Collaborative collections provide opportunities within the sportswear industry to appeal to consumers who participate in activities that require technically advanced and durable apparel.
- Environmental Industry
- Utilizing sustainable materials and manufacturing practices within the outdoor apparel industry allows for innovation within the environmental industry to create materials and technology that reduce environmental impact.
