Bulgari’s 'Wild Pop' Collection Revisits Chunky 80s Jewelry Styles
Laura McQuarrie — August 1, 2018 — Luxury
References: bulgari & luxurylaunches
'Wild Pop' is the new high jewelry collection from Bulgari, which recalls popular 80s jewelry styles. In particular, the collection is said to offer a take on the "creativity and disruptive spirit of the 1980s" and offer a rebellious take on luxury jewelry with chunky designs, high-quality craftsmanship and rare gemstones.
The over-the-top jewelry collection draws inspiration from the extravagant art and fashion of the decade with kitschy pieces such as necklaces that resemble ruffled collars and black and white piano keys. As the jewelry collection celebrates the bold and unexpected, a few Wild Pop pieces reference cannabis culture with leaf motifs—that also seem appropriate for the current times in which marijuana legalization laws are changing.
Thanks to various parts of pop culture, the 80s have been revived on and off of the runway, offering consumers a contemporary way to look back at the decade past.
The over-the-top jewelry collection draws inspiration from the extravagant art and fashion of the decade with kitschy pieces such as necklaces that resemble ruffled collars and black and white piano keys. As the jewelry collection celebrates the bold and unexpected, a few Wild Pop pieces reference cannabis culture with leaf motifs—that also seem appropriate for the current times in which marijuana legalization laws are changing.
Thanks to various parts of pop culture, the 80s have been revived on and off of the runway, offering consumers a contemporary way to look back at the decade past.
Trend Themes
1. Chunky Jewelry - Disruptive innovation opportunity: Create modern, chunky jewelry designs that combine luxury and rebellion.
2. Nostalgia Fashion - Disruptive innovation opportunity: Tap into the nostalgia fashion trend by creating collections that draw inspiration from past decades.
3. Cannabis-inspired Jewelry - Disruptive innovation opportunity: Explore cannabis culture as a source of inspiration for jewelry designs, catering to changing attitudes and laws surrounding marijuana.
Industry Implications
1. High Jewelry - Disruptive innovation opportunity: Infuse high-end jewelry with bold and unexpected elements to attract a younger consumer base.
2. Fashion Accessories - Disruptive innovation opportunity: Develop unique and expressive fashion accessories that allow consumers to explore their individuality and embrace nostalgia.
3. Luxury Goods - Disruptive innovation opportunity: Integrate elements of rebellion and counter-culture into luxury goods to attract edgier and more unconventional customers.
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