Dozens of vegan and non-vegan brands are now launching their own plant-based burger patty products to keep up with the growing demands of vegetarian, vegan and flexitarian consumers who are looking for healthful, plant-powered alternatives to meat. While there have been a few innovative plant-based patties launched to satisfy the mainstream, Vivera recently launched its Veggie Quarter Pounder as an alternative to Angus beef. The high-protein Veggie Quarter Pounder is a source of fiber and it is fortified with B12.
When Vivera's plant-based vegan steak debuted in supermarkets, it sold a record 40,000 units in just a few days. As Vivera's commercial director Gert Jan Gomber says, "We expect a large market potential for our ‘Veggie Quarter Pounder’ due to its superior taste and structure. The smell, taste, and bite can hardly be distinguished from an Aberdeen Angus beef burger."
Vegan Quarter Pounder Patties
Vivera's Plant-Based Burger Patty is a High-End Beef Alternative
Trend Themes
1. Plant-based Burger Patties - The trend of offering plant-based burger patties as high-end beef alternatives presents an opportunity for innovators to create new and improved versions that cater to the increasing demand for vegetarian and vegan products.
2. Fortified Vegan Products - A trend of fortified vegan products, like Vivera's Veggie Quarter Pounder that is high-protein and fortified with B12, has emerged as consumers look for alternatives that provide the same nutrients as meat-based products while being plant-powered.
3. Mainstream Acceptance of Veganism - The growing mainstream acceptance of veganism presents an opportunity for businesses to cater to consumers looking for healthful, plant-based alternatives and to offer innovative products that can compete with meat-based options.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can capitalize on the trend of offering high-end plant-based burger patties that cater to the increasing demand for vegetarian and vegan products.
2. Nutrition Industry - The nutrition industry can take advantage of the trend of fortified vegan products to create new products and supplements that provide the nutrients vegans and vegetarians need to stay healthy while avoiding meat-based products.
3. Agriculture Industry - The agriculture industry has an opportunity to transform itself by investing in plant-based proteins to create new and innovative products that cater to the growing demand for vegetarian and vegan products.