If you have an important message to get across, then the easy answer is to be innovative in your delivery—but the tricky part is figuring out how to stand out and be heard. This cluster is full of some of the most unconventional ways to spread a message, ranging from dishes that spread awareness for social inequality to live flies that carry small pieces of paper with ads on them.
Implications - Utilizing a shocking method of communication is the only way to get across to modern consumers. Contemporary shoppers look for unconventional means of receiving a message. Companies trying to increase their value on the market could focus on this when coming out with their advertisements.
50 Unconventional Ways to Spread a Message
50
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
49
Finger Paint Posters
Roland Tiangco's Dirt Po(or)ster Has an Interactive Inspirational Message
48
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
47
Adwalkers
Direct Messages
46
Muddy Urban Art
Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
45
Chic Scuba Gear or Eco-Awareness
'High Tide Heels' Mystery
44
Accessories That Tattoo You
Imprint Phrases On Your Fingers With the Inner Message Ring
43
Eco Message in a Bottle
Bottle of M
42
Writable Graffiti Sneaker
'Grafeeti' Shoes Communicate Your Message
41
Melting Miniature People
World Wildlife Fund Raises Awareness With Icy Stunt
40
Light Graffiti Advertising
Sprint Uses Camera Tricks to Draw Glowing Neon Message
39
Love Story Landscapes
Brilliant Cinematic Messages in Nature Photography By Shaun Sundholm
38
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
37
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
36
Pink Dog Poo
Poop Scoop Awareness Campaign
35
Pill Messages
Capsule Letters Let You Pass Notes Like A Pill Popper
34
Mosaics With a Message
4,000 Americans Dead
33
Cardboard Tree Huggers
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
32
QR Code Belt Buckles
Customize Your Belt With Personal Messages or URLs
31
Digital Requests for Graffiti
SMS Your Message to Palestinian Street Artists for the West Wall
30
Polka-Dotted Trash Bags
Street Art for Awareness
29
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
28
Positivity Refreshments
'A Bottle Of' Spring Water Promotes Happy Messages
27
Glowing Message Boards
'Daywriter' and 'Nightwriter' Get Your Point Across At Any Hour
26
Insectvertising
The Fly Way to Get Your Message Across
25
Beaming Memo Bulletins
LED Illuminated Message Board Brightens Up Written Communication
24
Laser-Etched Legumes
Message Beans Show a Greeting When They Sprout (UPDATE)
23
Hidden Messages in Coffee
Sunman Kwon's Message of Love
22
Crude Awareness Through Jewelry
The Recycled Oil Pendant
21
Digital Mirrors
The ELI Projects Ego-Stroking Messages Sure To Please the Narcissist
20
Awareness Ceramics
'Wake Up' Dishes Reflect Global Inequalities Through Design
19
Don't Forgetography
Erin Hanson Photographs Friendly Reminder Messages
18
Sticky Note Conversations
Two London Offices Place Post-It Messages on Windows
17
Illuminated Message Shirts
T-Sketch
16
Global Warming Awareness Dishes
'Only 1°C Change Can Affect Us' Cups
15
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
14
Clothing with a Message
'Speak Up' Statement Clothing
13
Caterpillar Created Messages
"Love Me" Leaves by Kyung-Ah Park
12
Decor As Art with Hidden Messages
James Hopkins
11
Leaf Water Messages
Pablo Bordenabe Creates Earth Awareness Art Using Nature
10
Shoe Bumper Stickers
Witty Messages to Stick to Your Kicks
9
Wasted Art
Chris Jordan Raises Awareness of Mass Consumption (UPDATE)
8
Heat-Sensitive Plate Reveals World Hunger Messages
Indigestive Plate by Rafael Morgan
7
Message Delivery in the Buff
TV6 Sends Bare Contestants to Swedish Ad Agencies
6
Words in Waterfalls
Aquascript Gets Your Message Across Both Indoors and Outdoors
5
Magic Magazine Messages
Opium Infinity Cover Will Reveal New Words Ever 100 Years
4
Ceramic Postcards
Post Cup Allows You to Send Messages on Mugs
3
Youth Lip-Sync Messages
BBC Young Orators Recite Famous Martin Luther King Speech
2
Telecommunication Choirs
Cosmote Telecom Uses Opera To Deliver Message
1
Statement Bread
'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka
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The Red Wing Made the Hard Way Goes Against Sneaker Drops
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Dating Profile Billboards
Simply Spiked BOLD Moves Tackles Dating App Fatigue
Provocative Soda Stunts
Evolution Fresh x Bretman Rock Hosted a Soda-Powered Car Wash
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
Butter-Themed Speaker Boxes
Influencer Kits for Bose's SoundLink Plus Resemble a Kitchen Staple
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Paper-Inspired Ice Creams
Chin Chin Ice Cream's Paper Ice Cream Featured Edible Blueberry Ink
Scent Spritz Billboards
goodwipes' Scentsational Summer Billboard Releases Scent Every 30 Seconds
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Hockey Puck Prank Mail
The Puck Drop Lets Senders Mail Anonymous Messages on Real Pucks
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Provocative Tequila Campaigns
PATRÓN's ‘Censored Truth’ Sheds Light on Transparency
Hop-Infused Sparkling Water Campaigns
HOPWTR Debuts the 'Drink Whatever You Want' Campaign
Soda-Scented Gift Wrap
Olipop Released Scented Wrapping Paper Inspired by Popular Flavors
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Art Doodle-Collaborative Napkins
Mr Doodle Joins Kleenex on a Tissue Box Collection
Stylish Poppy-Inspired Cooler Bags
Out of the Woods Debuts the Poppy Collection
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Unexpected Boundary-Pushing Chairs
Marco Segovia Presents the Atypical Chair Concept
Family-Focused Cleaning Campaigns
ECOS Celebrates Life's Beautiful Chaos with Little Messes Ad
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Cigarette Waste Hats
Olivia Gino Turned an Abundant Source of Litter into a Shearling-Style Hat
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
Absurd Gummy Ads
Skittles Gummies' "Uncomfortably Soft" Ads Were Shot Without AI and CGI
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Food Creator-Inspired Lip Campaigns
e.l.f. Cosmetics' POUT-ine Challenge is Playful
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Portable Premium Snacking
Pringles Shrinks Its Iconic Crisps into Portable Lunchbox Snack Packs
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Curated Newspaper Storefronts
Shreeji Unveiled 'The Village News' as an Offline Summer Ritual
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Premium Packaging Storytelling
Virospack Showcases Custom Beauty Packaging Through Film
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Workplace-Inspired Salad Campaigns
BrightFarms Launches the Salad Freaks in the Workplace Campaign
Small Beer Billboards
Modelo Chose a Large-Scale Ad to Highlight Compact Modelito Bottles
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Humorous Mother's Day Campaigns
bubly Addresses Mother’s Day Mishaps with the 'Gift Glow Up Shop'
Park-Inspired Toilet Paper Packaging
The Who Gives A Crap Parks Edition Celebrates America's Parks
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Personalized Cake Pitch Campaigns
The Daymaker Startup Sends AI-Crafted Cake Pitches
Lyrics-Inspired OOH Campaigns
Taskrabbit Interprets Pop Culture Songs for Summer Home Tasks
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Internet-Inspired Sprinkle Doughnuts
Pinbox's New Dot Cake Doughnut Takes on a Viral Trend
Low-Tech Delivery Tables
The PorchDrop Keeps Packages Off the Ground for Easy Retrieval
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Flavored Popcorn Games
Popcorn Shed Pop Luck Serves Up Tasty or Unwanted Flavors
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Breakup Trash Trucks
Tinder's The Ex-press Disposal Truck Picks Up Unwanted Belongings
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Sample Drink Mix Mailers
Plainspeak Uses Mail-Order Sampling to Share Its All-In-One Women's Drink
Emotional Delivery Campaigns
Shipt’s 'No Order Is Ordinary' Campaign Emphasizes Connection
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Boldly Inclusive Hair Campaigns
Splat Hair Color Announces That Every Shade Tells a Story
Chameleon-Inspired Flavor-Focused Campaigns
Tootsie Roll Debuts a Color-Changing Chameleon
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Social Media-Inspired Salad Campaigns
The Florette #SaladTok Campaign Marks the Summer of Salads
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Bioplastic Retail Displays
Enduring Forms Explores Algae-Based Alternatives to Retail Signage
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Startup Growth Strategies
The Virality Playbook Shares 350+ Proven Growth Hacks for Startups
Colorful Sampling Windows
7UP's Pink Refresh Window Brings a Splash of Color to UK Cities
Back-To-School Promotional Winter Campaigns
EXCEL® Launches the Cheeky Chew Through Lists Campaign
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Cheekily Creative Bookmarks
Humdrum Paper Delivers a Line of Illustrated Bookmarks
Professional Networking Platforms
SPILL Brings Cultural Conversations To Professional Networking
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Retro Messaging Devices
The PIPPO Pager Reimagines Digital Communication with Nostalgic Design
Retro Phone-Free Events
Before the Internet is on a Mission to Reconnect People in Real Life
Marketing Jargon Games
Marketing Bingo Turns Buzzwords Into A Fun Client Meeting Game
Neighborhood Storytelling Campaigns
Vitaminwater Expands Neighborhue with Community Mural Stories
Biodegradable Paper Ashtrays
Ekoroll Introduced the Paper Ashtray for Biodegradable Smoking
Boldly Humorous Holiday Campaigns
MyRegistry.com Debuts 'It's NOT the Thought That Counts'
Pancake-Centric Health Campaigns
Pancakes Against Breast Cancer Sparks Conversation & Action
Research Communication Tools
PaperTok Uses Converts Academic Papers into Short-Form Videos
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Logo-Based Health Campaigns
NHS Blood and Transplant Launches Logo Campaign for Blood Donations
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Anonymous Message Generators
Vibe Drop Turns Casual Messages Into Emoji-Enhanced Shareable Links
Time Reclamation-Focused Cleaning Campaigns
Maid Brigade Launches a Cheeky Summer Ad Campaign
Adaptive Notification Systems
YouTube Filters Push Alerts Based on Recent User Engagement
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Urban Text Installations
SPREAD installs Peace Love Joy Letterforms Across Central Beirut Streets
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Ephemeral Love Letters
Walluv Lets Users Write, Share, And Connect Through Disappearing Messages
Private Animated Messaging
Whisper Words Creates Animated Videos To Keep Messages Secure
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square