If you have an important message to get across, then the easy answer is to be innovative in your delivery—but the tricky part is figuring out how to stand out and be heard. This cluster is full of some of the most unconventional ways to spread a message, ranging from dishes that spread awareness for social inequality to live flies that carry small pieces of paper with ads on them.
Implications - Utilizing a shocking method of communication is the only way to get across to modern consumers. Contemporary shoppers look for unconventional means of receiving a message. Companies trying to increase their value on the market could focus on this when coming out with their advertisements.
50 Unconventional Ways to Spread a Message
50
3D Street Art for Pedestrian Safety
Auckland City Council PSA Gets Creative for Awareness
49
Finger Paint Posters
Roland Tiangco's Dirt Po(or)ster Has an Interactive Inspirational Message
48
Naughty Surrealism With a Message
AIDS 'Explore But Protect Yourself' Wins Bronze at Cannes
47
Adwalkers
Direct Messages
46
Muddy Urban Art
Eco Graffiti Uses Mud, Not Spray Paint, to Convey a Message
45
Chic Scuba Gear or Eco-Awareness
'High Tide Heels' Mystery
44
Accessories That Tattoo You
Imprint Phrases On Your Fingers With the Inner Message Ring
43
Eco Message in a Bottle
Bottle of M
42
Writable Graffiti Sneaker
'Grafeeti' Shoes Communicate Your Message
41
Melting Miniature People
World Wildlife Fund Raises Awareness With Icy Stunt
40
Light Graffiti Advertising
Sprint Uses Camera Tricks to Draw Glowing Neon Message
39
Love Story Landscapes
Brilliant Cinematic Messages in Nature Photography By Shaun Sundholm
38
Water Bottle Activism
B'eau Pal Water Brings Awareness to India
37
Fake Editorials for Awareness
APAV Anti-Domestic Abuse Campaign
36
Pink Dog Poo
Poop Scoop Awareness Campaign
35
Pill Messages
Capsule Letters Let You Pass Notes Like A Pill Popper
34
Mosaics With a Message
4,000 Americans Dead
33
Cardboard Tree Huggers
Life-Sized Cut-Outs To Promote Earth Hour Awareness in Australia
32
QR Code Belt Buckles
Customize Your Belt With Personal Messages or URLs
31
Digital Requests for Graffiti
SMS Your Message to Palestinian Street Artists for the West Wall
30
Polka-Dotted Trash Bags
Street Art for Awareness
29
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
28
Positivity Refreshments
'A Bottle Of' Spring Water Promotes Happy Messages
27
Glowing Message Boards
'Daywriter' and 'Nightwriter' Get Your Point Across At Any Hour
26
Insectvertising
The Fly Way to Get Your Message Across
25
Beaming Memo Bulletins
LED Illuminated Message Board Brightens Up Written Communication
24
Laser-Etched Legumes
Message Beans Show a Greeting When They Sprout (UPDATE)
23
Hidden Messages in Coffee
Sunman Kwon's Message of Love
22
Crude Awareness Through Jewelry
The Recycled Oil Pendant
21
Digital Mirrors
The ELI Projects Ego-Stroking Messages Sure To Please the Narcissist
20
Awareness Ceramics
'Wake Up' Dishes Reflect Global Inequalities Through Design
19
Don't Forgetography
Erin Hanson Photographs Friendly Reminder Messages
18
Sticky Note Conversations
Two London Offices Place Post-It Messages on Windows
17
Illuminated Message Shirts
T-Sketch
16
Global Warming Awareness Dishes
'Only 1°C Change Can Affect Us' Cups
15
Digital Weight Gain for Obesity Awareness
‘Measure Up' by Australian Government
14
Clothing with a Message
'Speak Up' Statement Clothing
13
Caterpillar Created Messages
"Love Me" Leaves by Kyung-Ah Park
12
Decor As Art with Hidden Messages
James Hopkins
11
Leaf Water Messages
Pablo Bordenabe Creates Earth Awareness Art Using Nature
10
Shoe Bumper Stickers
Witty Messages to Stick to Your Kicks
9
Wasted Art
Chris Jordan Raises Awareness of Mass Consumption (UPDATE)
8
Heat-Sensitive Plate Reveals World Hunger Messages
Indigestive Plate by Rafael Morgan
7
Message Delivery in the Buff
TV6 Sends Bare Contestants to Swedish Ad Agencies
6
Words in Waterfalls
Aquascript Gets Your Message Across Both Indoors and Outdoors
5
Magic Magazine Messages
Opium Infinity Cover Will Reveal New Words Ever 100 Years
4
Ceramic Postcards
Post Cup Allows You to Send Messages on Mugs
3
Youth Lip-Sync Messages
BBC Young Orators Recite Famous Martin Luther King Speech
2
Telecommunication Choirs
Cosmote Telecom Uses Opera To Deliver Message
1
Statement Bread
'Live Soft Die Old' Artistic Dough Messages By Jeph Gurecka
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Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Seaweed-Based Shoe Packaging
Ales Grey & Sway Partnered on Sustainable Footwear Packaging
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Soil Erosion Awareness Sandwich Ads
Hellmann's Aims to Save Sandwiches from Extinction
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Eco Storytelling Workwear Campaigns
Patagonia's We Can Get There From Here Tells is Inspiring
Apocalypse Post Pandemic Art
The Apocalypse Inspired a New Collection of Paintings by Mishfit
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Vengeful Toilet Paper Campaigns
Who Gives a Crap Launched Its Flush Your Ex Toilet Paper Campaign
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Seeded Biodegradable Toilet Paper
Avia Revivi Designs the O-SOW to Encourage Plant Growth
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Rewilding Running Shoes
Kiki Grammatopoulos' Rewild the Run Disperses Plants During Activity
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Soft Sustainable Coolers
Out of the Woods Makes Reusable Bags Made from Supernatural Paper
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
Popcorn Dispenser Billboards
Streaming Service ITVX Marked Its Launch by Sharing Snacks in the UK
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Recyclable Bubble Mailer Envelopes
This Kite Mailer Range is Eco-Friendly and Economical
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Reusable Wet Wipe Appliances
The Conceptual 'Re:clean' Reusable Tissue Cleaner is Sustainable
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Happy Desk Salad Kits
Little Leaf Farms Fights Back Against Stigma Around Eating at Your Desk
Intricate Food Waste Teahouses
Mitsubishi Jisho Design Uses Food Waste Materials for Its Pavilion
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Upcycled Mushroom Pestos
Smallhold Mushroom Pesto Gives New Life to Imperfect Mushrooms
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Inspiring Eco-Aware Characters
Little Miss Waste Less Inspires Families to Reuse and Refill
Ocean Purity Petitons
The Dirty Protest is a Petition Signed with Real Sewage
Sustainable Festival Stands
Mentos' Pure Fresh Gum Stand Will Be Repurposed Post-Use
Minimalist Gradient Glass Desks
The in.water Concept by Nicola Morelli is a Metaphor for Pollution
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
All-Natural Color-Changing Spirts
Unicorn Distillery Makes Transformative Vodka & Tequila
Festive Bamboo Tissues Papers
The Stack-A-Tree is an Eco-friendly Twist on Holiday Decorations
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Summer-Ready Reusable Kitchen Towels
Cloud Paper's Swish Cloths are Adorable and Functional
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Poop-Themed Game Day Ads
Tushy Will Pay Fans $10k to Poop on Super Bowel Monday
Confetti-Filled Wrapping Papers
'FettiWrap™' Confetti Wrapping Paper Elevates Amusement
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Imperfect Produce Subscriptions
Odd Bunch Delivers Oddly Shaped Produce to Consumers' Doors
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Outdoor-Inspired Colorful Capsules
Travis Weller Designs the New Far Out/Out Far Capsule
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Plantable Phone Cases
The iGreen Cover Sprouts Flowers and Herbs When Planted After Use
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Comedic Gut Health Campaigns
The Gut Gap by MiraLAX Brings Awareness to Millennial Women's Health
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Bean-Shaped Vibrant Chalks
Areaware Presents the Colorful New Bean Chalks for Imaginative Drawing
Biodegradable Glitter Innovations
USask Researchers Develop an Innovative Bio-Glitter Alternative
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Endangered Ice Cream Trucks
Climate Basecamp's Save the Flavors Brings Awareness to Climate Change
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Employee Wellness Resources
Flimp Communications Debuts the New 'Employee Wellness Toolkit'
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
High-Frequency Radio Ads
This Morrisons Ad is So High Pitched, Only Dogs Can Hear it
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Novelty Gelato Pops
Gelatys Serves Uniquely Shaped Gelato on a Stick
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Anonymous Letter Sending
Letters is a Charming Tool Allowing People to Send Letters in Secret
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Social-Based Newsletters
Pi.fyi by Perfectly Imperfect is a Newsletter for "People with Taste"
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Educational Linguistic Newsletters
The 'Why Is That Called That' Newsletter Delves into Language
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Pink-Colored Cleaning Sprays
The Miracle Multi-Purpose Cleaner Leaves All Surfaces Shining
Novelty Polling Websites
Funnypoll Gives Users a Quick Laugh in an Often Overwhelming Online Space