Virtual reality media applications are in their infancy, but new developments show exciting promise. The immersive nature of VR gives audiences more context and detail than ever before, making it an ideal fit for industries like music and entertainment as well as more serious storytelling.
With virtual reality media also comes VR news platforms, which adds increased empathy to events -- something that has been missing in the digital age as the Internet paradoxically connects people while also creating divisiveness. A recent example of virtual reality news is a visual journalism partnership between news company Reuters and technology brand Samsung, who supplied journalists all over the world with 360 degree-capturing cameras.
Music videos and movies also present new opportunities, as consumers are dropped right into the action.
16 Virtual Reality Media Examples
From 360 Degree News Platforms to Sci-Fi Movie Simulators:
Alyson Wyers — Jul 31, 2016 — Pop Culture
16
High-Tech Immersive News
This Virtual Reality Film Documents the Experience of Children in War
15
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
14
Virtual Festival Tours
Field Trip's Music Festival Experience Entertains with VR Between Sets
13
VR News Generators
This Portable Headset from Valve Creates VR News Content
12
VR News Platforms
USA Today's 'VRtually There' Delivers the News Through Virtual Reality
11
Mall Skydiving Simulators
Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'
10
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
9
VR Storytelling Apps
This App Uses Virtual Reality Technology to Tell Controversial Stories
8
Iconic Director Events
James Lavelle Curated a Stanley Kubrick Exhibition as a Tribute to His Hero
7
360 Degree News Platforms
This Media Outlet Collaborated with Samsung to Create VR News Content
6
Virtual News Apps
The New Tennessean App Includes 360-Degree News Videos
5
Virtual Video Stores
This Program Recreates the Feeling of Taking a Trip to the Local Video Shop
4
Sci-Fi Movie Simulators
'Trials on Tatooine' is a Hybrid Gaming and Cinema VR Experience
3
Erotic Virtual Reality (UPDATE)
A$AP Ferg and Fetty Wap Watch Virtual Reality Porn for Complex
2
Virtual Reality Rock Shows
Kanye West and The Dropkick Murphies Answer the Call of Duty XP
1
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
Realistic Weaponry Game Controllers
The Conceptual 'ViR' Controller Offers Immersive Feedback
Photorealistic Virtual Models
StudioAvatars are Customizable Avatars for Brand Marketing
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Panoramic Holographic Displays
The Holo-Panorama X Provides Full 3D Immersion Without a Headset
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Body-Tracking Metaverse Shoes
These Full-Body Tracking Shoes Translate Wearer to Player Movements
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
AI-Powered Realistic Metaverses
MeetKai is Creating a Digital Twin of the World in Virtual Reality
Spatial Audio Streaming Interfaces
The Apple Vision Pro Spotify UI by Kyuna Petrova is Immersive
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Immersive Reading Headsets
The Sol Reader Immerses Users into Their Virtual Reality E-Books
Interactive Virtual Meeting Platforms
Microsoft Mesh is a Hybrid Working Platform in Virtual Space
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Metaverse Advertising Services
'NFT Plazas' Announced a Billboard Advertising Platform
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
VR Cooking Games
Suzanne Bongers Presents an Alternative to Physical Kitchens
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
NFT Fashion Runways
Vivienne Tam AW23 Fused Physical & Digital Elements
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
Metaverse Stimulation Experiences
GMetriXR is an All-in-One Metaverse Platform for Elderly People
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Immersive Metaverse Hospitals
Thumbay Group is Set to Launch UAE's First Hospital in the Metaverse
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
VR-Focused Console Concepts
This PlayStation 5 Pro Concept by Seungjae Lee Has Dual Headsets
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
AI-Driven Virtual Avatars
Sensorium Announced 'Sensorium Galaxy' with New AI Technology
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Mixed-Reality Blood Donations
Abbott Unveiled a Mixed-Reality Experience at CES 2023
Senior-Targeted Metaverse Services
MyndVR Partnered with Oroi to Create Tailored VR Experiences
AI-Generated Personalized Animations
The Simulation Puts Fans into an AI South Park Episode
Metaverse Development Brands
Best Web3 Development Creates Comprehensive Metaverse Solutions
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Healing VR Experiences
St Giles Hospice Immerses Hospice Patients in Soothing Environments
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Metaverse Wedding Ceremonies
The Sandbox Recently Held Its First Metaverse Wedding
Physical World-Blending VR Headsets
The Oculus VR Founder's Latest Headset Connects to the Brain
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Elderly VR Fitness Platforms
RendeverFit Merges Physical and Cognitive Fitness for the Elderly
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
Metaverse Movie Recreations
Netflix Debuts a VR Experience on Decentraland to Promote 'Gray Man'
Spatial OS AR Headsets
The Apple Vision Pro Headset Runs the visionOS Operating System
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Enterprise-Ready VR Headsets
The PNY PICO Enterprise VR Headsets Come in Three Models
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Inclusive Social VR Programs
Meta Invested in a Social VR Research Team Alongside Universities
Healthy Lifestyle VR Headsets
The Conceptual 'Portalverse' VR Headset Makes Fitness More Fun
Spatial Video Communication Devices
Wehead, Shown at CES 2023, Lets Users Look Around Remotely
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Metaverse-Enabled Cruise Ships
Celebrity Cruises Launches the First Digital Cruise Ship Experience
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Spatial Content Creation Systems
Sony Corporation Boasts an Xr Head-mounted Display & Controllers
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Virtual Talent Agency Projects
Sony's 'PRISM Project' Encourages People of All Backgrounds
Employee VR Training Practices
Talespin Works to Incorporate VR into Workplace Training
3D On-Screen Cinema Ads
PVR Launches New Experiential Theatre Activation for Maruti Suzuki
Virtual Reality Design Apps
'Live Home 3D' from BeLight Software Uses VR for Home Renovations
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Democratic Digital Artwork Apps
The 'ArtzMe' App Makes Art Accessible to Everyone
Web3 Start-Up Accelerators
L’Oréal and Meta are Set to Launch a Metaverse 'Startup Accelerator'
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Camera-Equipped Smart Glasses
'Ray-Ban Stories' Allows You to Capture the World Using Your Glasses
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
Enterprise-Ready VR Headsets
The Lenovo ThinkReality VRX Supports Business Applications
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
Branded Virtual Playgrounds
Samsung Launches 'Samsung Space Tycoon' on Metaverse Platform Roblox
European Metaverse Initiatives
The European Commission Launched a Dedicated VR/AR Department
3D VR Video Calls
Canon's Kokomo Platform Allows Uses to Chat Face-to-Face in the Metaverse
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Sci-Fi-Themed Virtual Experiences
The Roddenberry Archive Virtually Recreates a Star Trek Bridge
Celeb-Starring VR Horror Films
Meta Launches Vanessa Hudgens-Starring 'Haunted House' Expereince
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
Free-Roam VR Games
Games Workshop's Warhammer 40K is Getting a VR Experience from Zero Latency
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Accessible Mixed-Reality Media
Chapter 2 Welcomes New Society to Revolutionize the Media Frontier
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Nausea-Abating VR Platforms
The 'C-Infinity' Platform is Designed to Evade VR Motion Sickness
Digitally Enabled Packaging
Displai's AR Creates Engaging Experiences with Product Packaging
Personalized AI Storytelling
MidReal Let's Users Create Interactive Stories with AI
VR-Based Chronic Pain Treatments
Veterans Affairs Facilities Write Prescriptions of RelieVRx
Digital Production Displays
Samsung The Wall for Virtual Production Has a Modular Form
Customizable AI News Feeds
Rio News is an AI News Anchor with an In-Chat Feature
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
Virtual Mixed-Reality Headsets
Canon Unveils the New MREAL X1 Headset During CES 2023
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
Blockchain Gaming Integrations
Unity Gaming Debuts the New Blockchain and Web3 Integration Options
Branded Metaverse Neighborhoods
iHEARTMEDIA Launches Its FIrst Metaverse Space, 'iHEARTLAND'
Video Conferencing Avatar Features
Meta is Presenting a New Cartoon Avatar Feature
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
Rapper-Themed VR Concerts
Meta Announces The Notorious B.I.G. VR Concert Experience in December
VR Developer Acquisitions
Ndreams Acquired Near Light, a Collaborator in the VR Space
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
3D-Rendering VR Apps
Prospect from IrisVR Streamlines Architectural Projects with Virtual Reality
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
Curated Newsreading Apps
The 'Samsung News' App Offers Access to Diverse News Media Sources
Media Release Monitoring Apps
The 'Upcoming' App Helps Users Track Favorite Media and Explore
VR Home Design Platforms
Envisioneer Uses VR to Explore and Optimize your Home's Layout
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Virtual Reality Racing Games
Sony Confirmed that Gran Turismo 7 Will be on PSVR2 from Day One
Heart-Rate Monitoring VR Headsets
Meta Quest is Now Able to Sync their Workouts on Phones
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds