Virtual reality media applications are in their infancy, but new developments show exciting promise. The immersive nature of VR gives audiences more context and detail than ever before, making it an ideal fit for industries like music and entertainment as well as more serious storytelling.
With virtual reality media also comes VR news platforms, which adds increased empathy to events -- something that has been missing in the digital age as the Internet paradoxically connects people while also creating divisiveness. A recent example of virtual reality news is a visual journalism partnership between news company Reuters and technology brand Samsung, who supplied journalists all over the world with 360 degree-capturing cameras.
Music videos and movies also present new opportunities, as consumers are dropped right into the action.
16 Virtual Reality Media Examples
From 360 Degree News Platforms to Sci-Fi Movie Simulators:
Alyson Wyers — Jul 31, 2016 — Pop Culture
16
High-Tech Immersive News
This Virtual Reality Film Documents the Experience of Children in War
15
VR Movie Theaters
The Virtual Reality Cinema Provides Movie Lovers with an Immersive Experience
14
Virtual Festival Tours
Field Trip's Music Festival Experience Entertains with VR Between Sets
13
VR News Generators
This Portable Headset from Valve Creates VR News Content
12
VR News Platforms
USA Today's 'VRtually There' Delivers the News Through Virtual Reality
11
Mall Skydiving Simulators
Warner Bros Used Virtual Reality Skydiving to Promote 'Point Break'
10
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
9
VR Storytelling Apps
This App Uses Virtual Reality Technology to Tell Controversial Stories
8
Iconic Director Events
James Lavelle Curated a Stanley Kubrick Exhibition as a Tribute to His Hero
7
360 Degree News Platforms
This Media Outlet Collaborated with Samsung to Create VR News Content
6
Virtual News Apps
The New Tennessean App Includes 360-Degree News Videos
5
Virtual Video Stores
This Program Recreates the Feeling of Taking a Trip to the Local Video Shop
4
Sci-Fi Movie Simulators
'Trials on Tatooine' is a Hybrid Gaming and Cinema VR Experience
3
Erotic Virtual Reality (UPDATE)
A$AP Ferg and Fetty Wap Watch Virtual Reality Porn for Complex
2
Virtual Reality Rock Shows
Kanye West and The Dropkick Murphies Answer the Call of Duty XP
1
360-Degree Music Videos
The Bjork 'Stonemilker' Video Uses YouTube's 360-Degree Capability
Related Ideas
Limited Gaming Eyewear
Viture × Cyberpunk 2077 XR Glasses Appear as a Limited Anniversary Release
Cinema-Scale AR Smart Glasses
The Xynavo Lightweight AR Glasses Offer a 70-Degree Field of View
Personal Computer-Based VR Headsets
Pimax Debuts Three New Models at CES 2026
Small-Space VR Platforms
Snack VR Operates in Just Five Square Meters
Spacefaring VR Adventure Games
'Star Wars: Beyond Victory' is Coming Soon to VR Headsets
VR Creation Platforms
Chop Reality Lets Users Create and Share Personalized VR Worlds Easily
Interactive AI Storytelling Platforms
Character.AI Introduced Books Mode
Extended Reality Glasses
The XREAL AURA Spatial Computing Glasses Offer Up to Five Virtual Screens
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Augmented Reality Glasses
Snap Specs Combine Immersive Displays with Standalone Smart Eyewear
AI-Generated Journalist Avatars
Synthesia Creates Helen Drew Avatar For BBC London
Console VR Simulations
Microsoft Flight Simulator Expands VR Gameplay to PlayStation 5
Immersive XR Board Games
SPORTRACK is Powered by AI and Physical Learning
Moon Scanner AR Lenses
Xbox and Snapchat Launched a First-of-Its-Kind Augmented Reality Lens
Immersive Multimedia Experiences
Moment Factory's Aura Installations an Highly Impressive
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Social AI Video Lenses
Snapchat Brings Photo-To-Video AI to Lens Studio
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Elevated Smart Glasses
Meta’s Ray-Ban Smart Glasses Have Built-In Display of Real-Time Translation
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Virtual Fashion Studios
CostumePlay AI Lets You Try On Clothes Virtually And Explore Styles
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
AI-Powered Fantasy Video Generators
'Realized Fantasy' Puts Partners into Cinematic Experiences
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Virtual Clothing Tools
Virtual Try On Generates Realistic Clothing Images For Marketing And Social
AI Sandbox Simulations
Fenris Creations Partners with Google DeepMind on Virtual World AI Research
AI Cinematic Smartphones
The Honor 600 Transforms Photos into Cinematic AI Video Clips
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
AI-Powered VR Toolkits
Meta's Agentic Workflow for IWSDK Democratizes WebXR Development
Wearable Private Media Hubs
Perisphere Integrates High-Fidelity Audio, a Swing-Down Display & More
Interactive Storytelling Platforms
Neverending Stories Lets Users Explore AI-Driven Adventures
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Global Misinformation Campaigns
Reuters Utilizes AI for 'Pure News, Straight from the Source'
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
AR Astronomy Tools
Space Gate Delivers An Immersive AR Astronomy Experience
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Virtual Fitting Mirror Systems
Ovme Smart Mirror System Lets You See, Feel, and Fit Outfits
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
AI-Enhanced World Models
Runway Unveils GWM-1 World Model For Physical Simulation
Digital AI Simulation Platforms
Patronus AI Builds Digital World Models for Autonomous AI Agents
AI-Powered Virtual Worlds
Google's Project Genie Turns Text Prompts Into Traversable Worlds
Prescribable VR Therapy Programs
Brainjo Launches Its VR DiGA Product For Children With ADHD
Video-Centric World Models
Runway Launches Its First World Model
AI-Focused Rebranding Initiatives
3Play Media is Now a Provider of Global Video Solutions
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Interactive Digital Humans
Beyond Presence Enables Real-Time Humanlike Video Agents at Scale
Immersive Pediatric Imaging
Philips and Disney Create Child-Friendly MRI Experiences
Wearable Olfactory VR Modules
Institute of Science Tokyo Introduced Scent Headset Prototype
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
AI-Verified Imaging
Sony Adds Image Verification Tools to High-Resolution Photography
AR Virtual Space Hangouts
Meta Hyperscape Capture Now Supports Communal Hangouts Anywhere
Future Tech Blogs
Next Horizon Covers AI, Space, Biotechnology And Emerging Technologies
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Deepfake Detection Tools
Reality Defender is a Leader in Artificially Generated Media Detection
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
Shared Reality Entertainment
Sony Pictures invests in Cosm to expand Shared Reality entertainment
Tech-Enhanced Content Platforms
Perfect Corp's YouCam App Suite Taps AI, AR & Agentic Innovation
AI Video Generation Tools
Avatar IV Turns Photos And Voice Into Lifelike AI Videos
Marketing Simulation Tools
Novela AI Marketing Simulation Trains AI Collaboration And Strategy
Spatial Awareness Headphone Models
The Spherephones Use Spatial Music to Connect Users to Robots
Soundtrack-Integrated Print Media
Radioposter Merged Audio Storytelling with Physical Books &Zines
Retro Music Platforms
Retro Play Streams Pre-2011 Music Videos With Curated Playback
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Real-Time 3D Engines
Unity Enables 2D, 3D, VR & AR Project Development Across Industries
Cinematic Memory Makers
Transform Your 2024 Memories Into A Cinematic Story With YearReflect
Immersive Blood Donation
Samsung and Abbott Use Galaxy XR to Create Calming Donor Experiences.
Visual Journey Mapping
Travel Map Video Turns Routes Into Shareable Animated Stories
Club-Owned Digital Hubs
Arsenal Launches the Arsenal Media Platform
Augmented Reality Headphones Systems
Brandenburg Labs Demonstrates Its Okeanos Pro System
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Interactive Story Platforms
Storytelling App Offers AI-Powered Stories To Engage And Support Kids
VR Rail Carriages
The St Vincent’s Express Takes Senior Care Residents to 10 Countries
AI News Aggregators
News Coverage Delivers Personalized Global News With AI Insights
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
Collaborative Advertising Tech
DoubleVerify and IMDb Unite To Elevate Streaming Media Quality
Hybrid Entertainment Venues
Playdium Vaughan Blends Arcade Games, AR Attractions and Event Spaces
Interactive Travel Publications
Destination Niagara Combines Storytelling with Trip Planning
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Personalized Binaural Head Models
Sound Particles 3D Prints Employee Ears to Train Binaural Tech
AI Creative Platforms
ImagineArt Combines AI Image, Video, And Creative Tools In One Platform
AI-Powered Creator Platforms
Android Added Advanced Mobile Editing and Creator Tools
AI Text Adventure Platforms
SoMeYa Unlimited Lets Users Create And Explore AI Text Adventures
Educational VR Florist Programs
The Texas State Florists' Association Debuts a Unique VR Program
Browser-Based Flight Simulation
Google Earth introduces an experimental browser flight simulator
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Extended Platform Support Agreements
Unity and Meta Extend Their Multi‑Year Platform Agreement
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Direct Journalism Platforms
Noosphere Connects Readers With Trusted Independent Journalists
AI 3D Conversion Tools
Sony Uses AI to Turn 2D Visuals into 3D
Omnichannel Retail Media Networks
Target's Roundel Expands Advertising Across Streaming and Stores
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Immersive Dance Analysis
Cornell’s DanXeReflect Uses XR Avatars to Help Dancers Refine Movement
AI Content Studios
LitMedia Lets You Create Unique AI-Generated Videos, Music, And Content
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
AI Video Platforms
CreatorKit Generates Videos Using AI Clones And Virtual Actors
News Fact-Checking Tools
Verified News AI Evaluates News Claims Using Multiple Sources
Spatial Utility Tools
Boost Productivity With Mixed Reality Tools Using Widgets App
Video Comment Communities
Reddit Enables Video Replies Within Discussion Threads
Digital Storytelling Platforms
Times Of My Life Captures & Produces Personal Stories In Any Format
Cinematic Location Mappings
Explore Real-World Filming Locations With CineMapper Maps Platform App
Playable Gaming Archives
The Internet Archive Preserves 758 Retro PC Demo Discs
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Virtual City Explorers
Citywalki Offers Immersive Virtual Experiences In Over 140 Cities
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Digital Urban Replica Systems
RealityMaps Serves Governments, Urban Planners, and Developers
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Digital Review Platforms
Digital Products Enables Simple Consumer Reviews & Brand Insights Online
Emotionally Aware AI Avatars
Gemini Audio Powers Real-Time Voice Interactions
Digital Avatar Platforms
Clones Video Creates AI Videos With Digital Avatars And Voice Replication
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
AI-Driven Narrative Management Systems
Reale Brother Debuts the Feral Fiction Platform
AI Video Generators
AI Music Video Studio Converts Audio Into Cinematic Visual Storytelling
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Real-Time Communication Platforms
Video SDK Develops Scalable Live Audio, Video, & AI Experiences
Immersive Fitness Apps
Gym Spatial Brings Immersive Environments To Apple Vision Pro Workouts
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Retail Media Leadership Communities
RETHINK Retail Launches Executive Media in Retail Community
Media Tracking Tools
Media & Learning Tracker Organizes Books, Courses, And Podcasts
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Analog Photo Simulators
Vint Brings Legendary Film Stocks To Life In Real-Time For Photographers
Personal Audio News
Hypermedia Play News Delivers Tailored, Instant Audio News Stream
Spatial Content Converters
Spatial Media Toolkit Transforms 2D Media into Spatial Formats
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative