All of these virtual publicity stunts would not have been possible without the use of gadgets like high-tech software systems, video cameras or Adobe Photoshop. With the virtual replacing actual word-of-mouth, publicity stunts no longer require wild costumes or huddled crowds on the streets; the Internet is where words can go viral.
Just as you’d do a double take at a cyclops parading down the street, the one-eyed man campaign by Delo.ua News Briefly will inevitably catch your attention. The sushi in space ad video is another example of great marketing. It evidently took a lot of work; Sticky Rice had to collaborate with both Bark Advertising and RVA TV for this one. The end result is original and radical. If there is enough of a shock factor, you may even share with your friends and family via social media. This is how the online publicity stunt snowballs to stardom.
It may take hours of footage capturing, video editing and virtual spreading to come to these online publicity stunts, but the result is surely worth it considering that the Internet is where thirsty audiences await.
27 Virtual Publicity Stunts
25
Flipping-Off Leader Ads
The Reporters Without Borders 2013 Campaign Addresses Controversial Issues
24
Pod-Protesting Publicity Stunts
Greenpeace Giant iPod is Landed at Apple HQ with Activists Inside
23
Fast Food Timekeepers
The McDonald's Sundial Billboard Lets People Know What to Eat When
22
Pseudo Supernatural Promotions
China Has its Own Teleporting Girl Superhero
21
Halloween Mask Publicity Stunts
The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces
20
Misleading Delivery Publicity Stunts
The DHL Trojan Mailing Campaign Cleverly Dupes Competitors
19
Illuminated Social Media Signs
The 'I like Naples' Installation Illuminates the City
18
Downtown Paint Publicity Stunts
The Paint Party 2013 for Corona Beer Was a Vibrant and Messy Event
17
Google Search-Infused Games
'Atari Breakout' Celebrates 37 Years with a Google Stunt
16
Flash Mob Sleepovers
The Creative 'IKEA Slumber Party' Publicity Stunt
15
Floating Briefs Publicity Stunts
Paddy Power Uses a Giant Underwear Blimp Ad to Promote its Brand
14
Festive Airline Publicity Stunts
The WestJet Christmas Miracle Answered Passengers' Wishes
13
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
12
Interactive Front Page Ads
This Ad by the Life Insurance Company Prudential Uses Social Media
11
Scavenger Hunt Publicity Stunts
Patrons Search for Hidden Money in MK Art Gallery
10
Mix-and-Match Marketing (UPDATE)
The McDonald's ‘Come As You Are' Diversity Proj
9
Undead Television Pranks
The Thinkmodo Zombie Experiment NYC Video Scared Unsuspecting Residents
8
Zombie-Shooting Publicity Stunts
Wacky Promo From Loducca, Brazil for the Walking Dead TV Series
7
Rescue-Based Recruitment Ads
The Swedish Armed Forces 'Who Cares?' Campaign Makes a Statement
6
Informed Cyclops Ads
The Delo.ua News Briefly Campaign Shows 'One Glance is Enough'
5
Joke Jogging Publicity Stunts
Fevicol’s Simple Marketing Campaign Stages Runners Stuck in Pl
4
Social Media Scavenger Hunts
Twitter Guides Participants in the ‘Key to Strong’ Challe
3
Race-Focused Campaigns
Ads by the Australian Indigenous Education Foundation Spark Conversation
2
Porcelain Publicity Stunts
The Uncle Grey Royal Copenhagen Campaign Paints the Town Red
1
Self-Promoting Diva Stunts
Shameless Maya Celebrates One Year of Unabashedeness by Shaving Head
Related Ideas
Adaptable Sequin Dresses
Adobe Debuted Project Primrose at Adobe Max 2023
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Virtual Video Call Makeup
Microsoft Teams Video Calls Now Offer Maybelline Virtual Makeup
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
Social Post-Catered Editing Platforms
Adobe Express Rolls Out the Text to Template Function
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Dedicated Social Media Devices
The Conceptual Twitter 3D Gadget Features Mechanical Buttons
AI-Powered Personalized Avatars
Google Presents the VLOGGER AI to Replicate Users Digitally
Advanced Video Call Prototypes
Logitech Unveils 'Pepper's Ghost' Booths for Immersive Video Calls
AI Video Dubbing
Video Dubbing Uses an AI Video Translator To Perfect Facial Expression
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
NFC-Enabled Face Stickers
Shu Uemura's Limited-Edition Stickers Create Digital Content
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
AI-Powered Video Content Creation
GoDaddy Studio Launches AI-Powered Instant Video
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
AI Headshot Generators
Airbrush Studio Can Create Professional Headshots from Selfies
AI-Powered Video Tools
Sora Creates High-Quality Videos from Text Prompts
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
eCommerce AI Photos
PhotoHero Provides Free Images and Editing Abilities
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Video Chats
Fireworks Enhances Shoppable Live Video Commerce with Generative AI
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
AI-Powered Digital Marketing Support
Boostrbot Transforms Likes Into Leads
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
Wooden Retro-Style VR Headsets
The Stereoscopic Display System is Powered by a Raspberry Pi
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
AI-Powered eCommerce Photo Editor
iFoto Produces Studio-Quality Images With a Single Click
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
CGI Beauty Avatars
A New Maybelline Mascara is Being Launched by the Brand's First Avatar
AI-Generated Selfies
DreamBooth Creates Realistic Images Based on a Set of Photos
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Text-Prompted AI Videos
Sora AI Creates Minute-Long Videos with a Text Prompt
360 Photo Booths
PhotoboothTO Introduces the Future of Event Photography in Canada
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Luxury Villa Influencer Ads
Stay Vista Launches #SoMuchMore Influencer Campaign
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Innovative Avatar-Creation Apps
Idoru Helps Users Express Themselves Using Hyper-Realistic Avatars
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Dynamic Shape-Shifting Dresses
Adobe is Leveraged to Create the Primrose Dress
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Human-Like AI Marketing Avatars
Studio Neiro Helps Scale Marketing With Engaging AI Videos
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Virtual AI Offices
MetaWork Lets Employees Collaborate Via Digital Avatars
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Virtual Shopper Solutions
Firework Launches a One-to-One Video Chat Solution for Virtual Shoppers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Lifelike AI Avatars
Wondershare Virbo Creates Lifelike Avatars in Minutes
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Smartphone-Filmed Festive Campaigns
Apple Celebrates Lunar New Year with Little Garlic Film
Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Personalized Professional Content Generators
Viralify AI Crafts LinkedIn Posts to Save You Time
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Social Video Editing Features
Meta Rolls Out Editing Tools for its Reels To Facebook Users
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Immediate-Uploading Premium Cameras
RED Launches New V-Raptor Cameras with Fast Uploading