Life insurance company Prudential is staging an interactive advertisement that will reach newspaper readers all around the world. Prudential has partnered with The New York Times to take over the front page of the newspaper, allowing readers to input information that will be presented with the front page from the day they were born.
This smart interactive marketing stunt links users to a microsite that contains an archive of front pages from 1863 to 2002. Prudential is hoping the stunt will help readers think about lengthening life spans and consider their life insurance policies. The interactive ad also encourages users to share the results via social media sites like LinkedIn and Twitter. This is an excellent way for a company to draw customers to their site and engage them by using technology and social media.