Beervertising is my favorite facet of marketing. When beer ads are done well, they’re so visually stimulating that the reader or viewer feels the need to discuss the ad with a friend.
Beer doesn’t exclude the way wine and luxury cars sometimes do. This makes beer one of the few products that holds such viral advertising potential. I’ve never e-mailed a friend with a link to a commercial for, say, a television show or a cleaning product, but I’ve definitely passed along some of the ads in this cluster below.
There’s something universally soothing about beer, and each of these ad campaigns channels that in some way.
22 Examples of Viral Beervertising
20
Body Paint Ads
Bit Copa Beer
19
Boob-Enhancing Beers
Bulgarian Boza Beer Will Increase a Woman's Cup Size
18
Scandalous Beer Commercials
Is Guinness 'Good Times' Sexist, Indecent, or Both?
17
Moonvertising
Rolling Rock Beer In Space
16
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
15
St. Pauli Morphs Famous Model into Beer Girl
Can You Guess Who?
14
Fitness Beer
Drinking Carlsberg Lite for Health?
13
Political Beer Ads
Budweiser “Wassup” Boys Endorse Obama
12
Redneck Spoof Commercials
Brad Pitt (Imposter)'s Beer Lies Viral
11
Beer for the Health Conscious
Jessica Simpson for Stampede Light Beer
10
BOOzevertising
Halloween Themed Beer Ads
9
Beer More Important Than Cheating Girlfriends
Another Heineken F_ck It Ad
8
Beer Caps for Awareness
Anti-Drinking and Driving Beer Crown Ads
7
Heineken Uses Geoblogging
Virtually Stalk Beer Delivery Men
6
Bud Bucks
Buy Beer, Get Bucks, Win Cool Prizes
5
7 Funky Beer Ads + Guinness Light Show
4
Poetic Beer Commercials
Guinness Spoken Word Ad
3
Beer Bottle Orchestras
Victoria Bitter Ad
2
Karaoke Dudevertising
"My Friend the Computer Geek" for Norte Beer
1
Super Magnetic Beer
The Guinness Law of Attraction
Related Ideas
High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Seasonal Straw-Made Beer Coolers
Coors Light Presents its New Beer Bale Cooler Made from Straw
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Groundhog-Themed Beer Campaigns
Samuel Adams is Sending Drinkers $50k Worth of Cold Snap
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Beer-Flavored Breath Mints
Miller Lite Beer Mints Have a Libation Flavor with No Alcohol
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Hilarious Female-Supporting Beer Ads
The Beaver Water Campaign Aims to Empower Women
Downloadable Game Beer Ads
The Stella 'Beer, Au Naturel’ Ad is Playable on The Sims
Collaborative Cottage Chairs
Sue Bird and Corona Collaborated on the “Finer Recliner”
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Orange-Hued Wheat Beers
This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Beer Can String Lights
Busch Light Created Bush Lights to Brighten the Holiday Season
Honey Wine Hard Seltzers
Citrus Mead Vodka Seltzer is a Collab Between a Winery & Distillery
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Ready-to-Sip Sparkling Meads
Salud Viking Offers a Modern Experience of Mead as a Wine-in-a-Pint
Delectably Tropical Mango Beers
This Beer is Infused With Natural Mangoes Bursting With Flavor
Fruity Supermarket Beers
SEVEN BRO7HERS Unveils Two Fruit-Forward Beers for ALDI Customers
Inflight Non-Alcoholic Beers
Athletic Brewing Company & JetBlue are Serving Non-Alcoholic Beer
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Electric SUV-Inspired Beers
Tesla Unveil Its Latest GigaBier Inspired by Its Cybertruck
Reimagined Easy-Drinking Lagers
The 'Kozel White' Beer Offers Low-Alcohol Drinking Enjoyment
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Cheesy Chili Beers
The Hormel Chili Cheese Brew is a Flavorful Game Day Sipper
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mayonnaise Pairing Ads
Hellmann's Big Game Ad Stars Pete Davidson, John Hamm & Brie Larson
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Bold Personality-Packed Beers
White Castle & Evil Genius Beer Company Made 'Main Character Energy'
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Sparkling Mead Cans
Hive Mind Sparkling Mead Marries Pioneering Techniques & Modern Tastes
Coastal Charity-Supporting Beers
This Light-Bodied Ale is Generating Funds For Coastal Causes
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Refreshing Lemon Flavor Beers
Leinenkugel's Honey Lemon Light Arrives Just in Time for Summer
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Strawberry-Spiked Blonde Ales
This Beer Offers Strawberry Notes Balanced With Bready Character
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic