The latest advertisement for Guinness, titled 'The Fridge Magnet,' showcases the beer law of attraction. Shot in Buenos Aires, it features a lorryload of Guinness, which acts as a giant magnet for fridges from surrounding homes. The ad was created by Irish International BBDO.
This Guinness ad was aired in Ireland first, ahead of an international rollout, and offers a fresh twist on the standard definition of a refrigerator magnet.
Implications - The influence of television and print advertising is diminishing in the age of social media, blogging and viral videos. What this means for advertisers is that only the most creative, shocking and unseen ads have the potential to go viral and draw attention to a given product.