Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

"My Friend the Computer Geek" for Norte Beer

 - Nov 22, 2008   Updated: Jul 20 2011
References: coloribus
This Norte Beer "My Friend the Computer Geek" advertisement contains all of the essential elements needed to market their product successfully: Male camaraderie, beer and comedy. 

Set to slow and dramatic karaoke music, the Norte Beer ad begins with a computer-illiterate man singing about his computer crashing and how it won't restart. Geeky Techno-Guy arrives in time to save the day as he sings about what you should never do on a computer.

Implications - Society is so infiltrated with digital commercials that consumers have become desensitized to them and often ignore them completely. However, these consumers also appreciate commercials that are comedic as they provide them with entertainment.