To gain kids as consumers, brands are looking to toy packaging to capture their attention.
Parents who aim to encourage healthy eating in their homes may have trouble getting their kids on board. To get your kids excited about raisins instead of cookies, Stafidenios Raisins come in packages with cute characters on it. After finishing the raisins, your kid can fold the box and it will transform into an animal.
Similarly, Tube Toys are a fun way for your kids to play while also teaching them how to be environmentally friendly. Kids assemble colorful vehicles such as trains that are made straight from the packaging itself.
Not only is toy packaging fun and interactive, it's also a great way for kids to get creative and use their imaginations.
20 Examples of Fun Toy Packaging
From Upcycled Play Boxes to Playful Popcorn Pinatas:
Nicole Ballantyne-Choo — Oct 28, 2013 — Life-Stages
20
Playfully Interactive Packaging
Stafidenios Raisins Turns Packaging into a Toy
19
Color Pencil Packaging
Julia Karwasz Designs a Reusable Cardboard Case for Art Tools
18
Educational Packaging Toys
IDEO.org Creates Eco-Friendly Packaging that Doubles as Playthings
17
Transforming Snack Packaging
Stafidenios Raisins Boxes Become Toys When the Treats Have Depleated
16
Toy Brick Yogurt Branding
Yo'Play Blox Packaging Can be Cleaned and Reused for Amusement
15
Two-Toned Toy Packages
Technology Will Save Us & Oliver Helfrich Designed the Educational Toy Kits
14
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
13
Bowling Pin Bottles
Constantin Bolimond's Bottle Design Concept Becomes a Toy After Use
12
Responsible Kite Packaging
Lily Li's Versatile Design Can be Repurposed as Storage and Supplies
11
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
10
Alphabetic Block Branding
Johan & Nystrom Tea Packaging Embodies the Basics in Form and Principle
9
Mexican-Inspired Art Toys
The Mexaheads Branding and Packaging Identity is Stunning
8
Chubby Insect Cosmetic Packaging
Etude's 'Missing You Honey' Bee Lotions Are Eco-Friendly
7
Submarine Bathing Toys
Your Kid Will Have Fun with the 'Scrubadub Sub'
6
Interactive Coloring Boards
T-Ink Technologies Conceptualized Touch-Sensitive Coloring Tools
5
Package Assembled Playthings
Oscar Diaz's Tube Toys Form Fun Minimalist Vehicles
4
Lightweight Toy Pouches
This LEGO Packaging Design Cuts Down on Shipping Costs & Carbon Emissions
3
Candy Banking Boxes
Ahli United Bank's Creative Candy Box Gets Kids Excited About Banking
2
Playful Popcorn Pinatas
Nicolas Ménard Designs Adorably Snackable Pinata Party Favors
1
Charitable Children's Branding
BVE KIDS' Branded Characters Adorn Art, Packaging and Brochures
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Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Blind Box Meals
Cava's Hot Harissa Meal Comes with a Surprise Pita Plushie
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Premium Kidult Collectibles
Starbox Collectibles Meet the Demand for Customization and Expression
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Onesie Character Collectibles
OneZZZ Reimagines Blind Boxes as Self-Care Rituals for Gen Z
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Voice-to-Sticker Printers
Stickerbox Supports AI-Powered, Safe, Independent, Creative Play
Kid-Safe 3D Printers
Funbox Was Built for One-Tap Operation and AI-Powered Creative Play
Playful Snack Collectables
The Once You Pop Mystery Box from Pringles Introduces Blind-Flavors
Gamified Smart Lunchboxes
FunFeast Encourages Healthy Eating Habits in Kids with ADHD
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Decor-Friendly Developmental Toys
Playcor's Design-Forward Toys are Made to Display
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Playful Tea Packaging
The OneToTea Packaging Turns Tea Pearls into a Playful Puzzle
Sustainable Collectible Packaging
TOPPAN Replaces Plastic Packs with Paper-Based Alternatives
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Collectible Greeting Cards
The Playmobil Greeting Card Collection Integrates Colorful Figures
Expressive Meal Boxes
The McDonald's Blank Happy Meal Box Lets Kids Draw How They Feel
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Kid-Friendly Cooking Boxes
The Pampered Chef Kids Club Involves & Empowers Kids in the Kitchen
Upgraded Brand Packaging Schemes
Higgidy Launches a New Brand Look Across Multiple Products
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Portable Premium Snacking
Pringles Shrinks Its Iconic Crisps into Portable Lunchbox Snack Packs
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Fully Recyclable Paper Wrappers
KIND Snacks Launched Curbside Recyclable Snack Bar Packaging
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Pop-Up Microwave Popcorn Boxes
The Proper Pop-Up Box Transforms into Its Own Serving Bowl
Crane Game Snacks
Mogmog Catcher's Pick and Packaging are Styled Like as a Claw Machine
Earth-Inspired Special-Edition Tofu Packaging
Pulmuone Emphasizes Its Commitment to Sustainability
One-Handed Paper Cartons
The One-Hand Pump Paper Pack is Made from 100% Recyclable Materials
Reusable Takeaway Packaging Pilots
VTT Launches Reuse Pilot for Ready Meal Packaging
Playful Freezable Lunch Boxes
PackIt Presents a New Design for Its Freezable Playtime Lunch Box
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Color-In Fish Packaging
Fishwife's Limited-Edition Summertime Art Box Comes with Colored Pencils
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Limited-Edition Regional-Specific Snack Boxes
Tokyotreat Presents the Harajuku Snackventure Box
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Screen-Free Interactive Gaming
tonies and Hasbro Turn Classic Board Games Into Audio Adventures
Better-for-You Preschooler Snacks
Goodies Makes Nutritious, Craveable Snacks for Growing Kids
Welcome Gift Design Kits
Earth’s Hatch Kit Reimagines a Welcome Gift with Practical Home Tools
Better-For-You Lunchbox Snacks
Goodies Snacks Include Oat Bars, Fruit Chips and More
Wood Fiber Fruit Packaging
These Metsä Spring Muoto Punnet Products Come in Two Sizes
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Curated Candy Kits
Clever Candy Candy Kits Share Themed Assortments Like Grandma's Purse Candy
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Designer Blind Box Figurines
Pop Top is a New Range of Collectibles for Kidults
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Mooncake Gift Packaging
Yanlun Wu's Mooncake Packaging Changes into a Traditional Paper Lantern
Sensory Construction Toys
MAGNA-TILES Introduces Ocean-Themed Magnetic Building Sets
Playable LEGO Collectibles
LEGO Launches a Working Pinball Machine with Authentic Arcade Mechanics
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
In-Store DIY Packaging Stations
Taco Bell UK is Uniquely Supporting Circular Fashion Sellers
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Tubular Paper-Made Snack Packaging
The Sonoco Paper Can is Made with 100% Recycled Fiber
Eco-Friendly Shipping Materials
The Kite Packaging Smart Fill Range is Eco-Minded
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Collaborative Packaging Development
UNITED CAPS Launches Live Packaging Co-Creation Sessions
Reversible Shipping Boxes
Rev-O-Box Doubles as Gift-Ready Packaging When Turned Inside Out
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Movie-Branded Fruit Snack Pouches
The GoGo squeeZ Toy Story 5 Range Features Seven Flavors
Movie-Branded Juice Drinks
Radnor Fruits Partnered with Disney for a Toy Story 5 Collaboration
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Japanese-Inspired Mother's Day Boxes
Sakuraco Positions its Boxes as Excellent Mother's Day Gifts
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Veggie-Packed Smoothie Pops
Rabbit Food's Dairy-Free Frozen Treats Feature Spinach & More
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Enriching High Chair Accessories
The Hauck Play Tray Creates an Instant Activity Station
Gummy bear-shaped vitamins
Sottcor Labs gummies make taking vitamins a fun experience for kids
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Linerless Produce Packaging
Ravenwood and Troya introduce linerless labelled fruit packs
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Spy Adventure Toys
L.O.L. Surprise! Eye Spy Challenges Kids to Find Clues and Crack Codes
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Plastic-Free Takeaway Boxes
Just Eat Takeaway.com Launches the Huhtamaki Xampla Boxes
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Hawaii-Grown Baby Food Pouches
Piko Provisions' Purées Introduce Taste Buds to Unique Flavors
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Unstructured Play Kits
The Welly Boredom Box is Filled with Sticks, Rocks and Other Natural Items
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Customizable Packaging Solutions
Wax Paper Global Has Introduced an Innovative Packaging Solution
Interactive Unboxing Activations
Peperami Created a Dynamic Chicken Tikka Skewers Experience
Reduced-Plastic Packaging Moves
Squire Shifts to Box and Card Packaging
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Plastic-Reduced Food Packaging
SPAR Austria Trials Meat Packaging That Uses 70% Less Plastic
Health-Focused Sports Activations
Raisin Bran Brings Gut Health to Major League Pickleball
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Sustainable Aerosol Packaging
Aptar Beauty Adds Twist-to-Lock Mechanisms for Leak-Resistant Sprays
Collapsible Plastic Shipping Solutions
Kite Packaging Plastic Pallet Boxes are Cost-Effective