Unique sun-activated marketing campaigns serve as an important reminder to individual consumers who may get caught up in the moment and forget the serious impending dangers associated with the sun. Although science and technology continues to highlight the increased risks due to climate change, busy consumers may forget at one time or another of the inherent risks.
By using solar-powered marketing campaigns that remind consumers of the ever-present dangers associated with the sun, brands can insert themselves as the natural reactive and proactive solution for consumers. As seen in some of these examples, there are plenty of ways that sun-activated marketing campaigns can be applied to non-sunscreen related products. However, the technique is particularly useful when communicating the usefulness of certain products when it comes to skin protection.
10 Examples of Sun-Activated Marketing
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Child-Locating Sunscreen Ads
The Protection Ad by Nivea Uses iBeacons to Keep Track of Kids
9
Cancer-Fighting WiFi Towers
Shadow WiFi Offers WiFi Access In the Shade Only
8
Sun-Activated Snack Bags
Lay's Chip Bags Reveal a Hidden Design in Ultraviolet Ink
7
Smart Sunscreen Bottles
The ReApply Reminder by R&D Ensures People Stay Protected from the Sun
6
Solar-Powered Beacons
Fujitsu's Newest Proximity Technology is Powered by the Sun
5
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
4
Wearable Magazine Promotions
The Nivea 'Sun Band' Magazine Ad Pops Out into a Bracelet
3
Human-Formed Cloud Ads
The Banana Boat Sport Sunscreen Campaign Depicts Added Protection
2
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
1
Sun-Powering Promotions
Nivea Releases Advertisements with Solar Chargers Built Into Them
Related Ideas
Sunlight-Evoking Plant Systems
Yechan Choi Designs the Equinox Light to Control Indoor Lighting
Solar-Ready Portable Power Banks
The GoSun Power 266 Has a Highly Mobile Design
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Soothing Sunscreen Ranges
The AVEENO® Protect + Soothe Range is Multi-Functional
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Solar-Powered Smartwatches
This Smartwatch Doesn't Require Battery Charging With Adequate Sunlight
Sun Protection Patches
Sun Patch Protects Targeted Areas from Harmful UV Rays
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Disruptive Sun Care Pop-Ups
Sun Bum's Good Days Daily Bodega Inspires Refreshed Routines
Eyewear Eclipse Campaigns
The Warby Parker Solar Eclipse Promotion Offers Free Glasses
Comprehensive Sun Protection Lines
COOLA’s Complete Sun Protection Line is Available at Etike
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Plastic-Free Mineral Sunscreens
Sunly's SPF Sticks are Packaged in Biodegradable Cardboard Tubes
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Sun-Protecting Body Lotions
Versed Launches a New Body Lotion Infused with SPF for the Summer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Non-Aerosol Sport Sunscreens
The Sporto Spray by Dune Delivers Protection Without Irritation
Stylish UPF Clothing
Claudent Combines Sun Protection with Ultra-Stylish Sensibilities
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Vintage-Inspired Eclipse Posters
NASA Introduces a Series of Solar Eclipse Poster Designs
Immersive Solar-Powered Installations
Marjan van Aubel & Lexus Unveil the 8 Minutes and 20 Seconds
Solar-Powered Water Purifiers
The 'Stil' Water Purifier by Hans Ramzan is Sustainable
Alternative Energy Illuminators
The IKEA x Little Sun 'SAMMANLÄNKAD' Collection is Elegant
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Athlete-Inspired Planet-Friendly Suncare
Vertra Boasts a Collection of Targeted Sunscreen Formulas
Actress-Approved Sunwear Lines
WATSKIN's UPF Sunwear is Chic, Eye-Catching, & Performance-Driven
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Protective Functional Sunscreens
These Neutrogena Sunscreens Suit Lifestyle Needs
Sensual Summer Fragrances
Phlur Solar Power Captures the Scent of Salty, Sunkissed Skin
Revolutionary Mineral Sunscreens
Bubble Skincare Launched Two Innovative Sunscreen Products
Invisible Sunscreen Oils
The Healthy Glow Invisible Sunscreen Oil is Antioxidant-Packed
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Solar-Powered Charging Robots
The Conceptual Solar Mars Bot Provides Power to Charge Up Solutions
Self-Activated Serum Sets
Exponent's Discovery Set Features Precision-Dosed Clinical Serums
Caffeine-Infused Sunscreens
The Skinny Confidential Caffeinated Sunscreen Has SPF 40
Brightening Antioxidant Sunscreens
Murad's Multi-Vitamin Clear Coat Broad Spectrum Goes on Clear
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Transparent UV Protection Patches
The NAKED SunShield Peptide Patch Blocks UVA and UVB Rays
Serotonin-Boosting Billboards
Soglar's Billboard Uplifts on the Most Depressing Day of the Year
Solar-Powered GPS Navigators
The Garmin eTrex Solar Has a Compact, Handheld Construction
Hyperpigmentation Protection Sunscreens
Ultimate Defense Has Tranexamic Acid to Reduce Dark Spots
Universally-Flattering SPF Serums
Onekind Boasts the Solardrops SPF 55 Daily Broad Spectrum Serum
Coral-Protecting Sunscreens
Eilat Introduces a Sunscreen Made To Nourish Endangered Coral Reefs
Multi-Functional Milky Sunscreens
Savor Beauty's Radiance Sun Milk is Versatile
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Essential Oil-Infused Sunscreens
dōTERRA’s Sun Care System is Enhanced with Soothing Scents
Ultra-Thin Solar Panel Coatings
Fraunhofer Institute for Organic Electronics Develop a Coating
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
High Protection Sunscreen Sticks
The Invisible High Protection Stick Shields the Face, Lips & More
Fatigue-Reducing Energy Beverages
Blue Sun Corporation Launches the 'BLUE SUN Energy Drink'
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
UV Damage-Detecting Cameras
Pavise Releases Its Latest UV Camera for Detecting Skin Damage
Food Preservation Fridges
Beko's HarvestFresh Technology Mimics the 24-Hour Sun Cycle
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Innovative Solar Movement Watches
TAG Heuer Releases the Aquaracer Professional 200 Solargraph
Botanical Heat-Activated Sunscreens
Shiseido Ultimate Sunscreen Comes in Two Options
Solar-Powered Glow-in-the-Dark Hats
The Vollebak Solar Charged Hat Glows for Greater Safety
Gamified Skincare Memberships
Barefaced's No Sun Club Offers Challenges and Rewards
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Exceptionally Efficient Solar Cells
These Saudi-Made Solar Cells Use Groundbreaking Materials
Sunwear Active Lifestyle Brands
Watskin Provides Sun Safe Apparel that Doesn't Sacrifice Style
Autonomous Solar-Powered Watches
Exoskeleton Watch Powered by an Autonomous Solar Movement
Vegan-Friendly Tinted Sunscreens
ästhetik skincare organic tinted mineral sunscreen is SPF 50
Sporty Solar Watch Designs
Diesel Recently Launched Its First Solar Watch Line
Brazilian-Inspired Sunscreens
The Radiance SPF 50 Collection Offers Three Formats & Finishes
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Vitamin-Enriched Skincare Sunscreens
Banana Boat Protection + Vitamins Sunscreen is Effective
Clear Sun Serums
Naked Sundays Created a First-of-Its-Kind 100% Clear SPF50 Sun Serum
Brightening Vitamin Sunscreens
The Urban Environment Vita-Clear Sunscreen is Skin-Caring
Kid-Friendly UV Patches
Natural Patch's 'SunnyPatch' Keeps Kids Safe From Harmful Sun Rays
Eco-Friendly Adventurer Headlamps
The Coleman PEAK1 Headlamp Supports Solar Charging
Sun-Mimicking Smart Fridges
Defy's NatureLight Technology Extends the Shelf Life of Stored Food
Sun Protection Moisturizers
CeraVe's Face Products are Dermatologist-Approved and SPF-Infused
Origami-Inspired Solar Panels
Sego Innovations Develops a New Foldable and Portable Solar Panel
Anti-Aging Sunscreen Formulas
SUNBAKED SPF Boasts the Powerful Glaze SPF 40+ Cream
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Glow-Boosting Body Creams
The Rio Radiance Body Glow Cream Instantly Adds Luminosity
Soothing Clear Sunscreens
SkinCeuticals' Clear Daily Soothing UV Defense Protects & Hydrates
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Vitamin-Infused Sunscreen Serums
This Broad Spectrum SPF 50 is Boosted by VitaGlow-D
Sleek Solar-Powered Headphones
The New adidas RPT-02 SOL Headphones are Powered by Sunlight
Sunlight-Mimicking Panelled Lamps
The New Sunne Lamp by Sunne is Powered by Solar Energy
Super-Hydrating Skincare Campaigns
Clinique's Protect your Glow Spotlights Superstar Moisturizers
Multi-Functional Daily Moisturizers
Dermalogica Boasts the Dynamic Skin Recovery SPF 50 Cream
Protective Prestige Skincare
Pavise's Science-Led Formulas Safeguard Skin from the Sun
Dual-Defense Suncare Collections
IMAGE Skincare's DAILY PREVENTION Hydrates and Protects Skin
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Updated Sustainable API Features
Google Adds New Features to its Ingenious Project Sunroof
Influencer-Fronted Sunscreen Ads
Sol de Janeiro and Sofia Richie Grainge Debut a New Campaign
Solar-Powered Food Trucks
Planted Unveiled a Sustainable Food Truck for a Tour Across the UK
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Charitable Beauty Initiatives
Neutrogena Canada Sponsors the 7 Summits Snowshoe Challenge
Ginseng-Infused Sun Serums
The Ginseng Moist Sun Serum Has an Advanced Capsule Formula
Circadian Rhythm Skincare Products
Althaea Skin is Formulated with Two Proprietary Complexes
Gentle Naturally Derived Sunscreens
Lotus Aroma's Sun Care Products Work for All Skin Types
Eco-Friendly Cafe Vehicles
This Conceptual Solar-Powered Coffee Truck Operates Anywhere
Protective Lightweight Moisturizers
The Sun Lux Sunscreen SPF 25 + Daily Moisturizer is Effective
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Indian Sun Care Lines
NIVEA SUN Launches a Variety of New Sun Care Products for Indian Consumers
Lightweight Luminous Sunscreens
Hawaiian Tropic Debuts the Sheer Touch Sunscreen Serum Face & Body
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Excess Solar Energy Transitions
Tesla Launches the New Charge on Solar Electric Feature
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Tomato-Infused Sunscreens
Yesto's Mineral Sunscreen Protects Blemish-Prone Skin
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Functional Naturally-Powered Supplements
Mount Sunny Natural Supplements Take a Holistic Approach
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Athlete-Backed Sports Apparel
Tiger Woods and TaylorMade Golf Team Up to Launch Sun Day Red
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Sunlight-Reflecting Paints
Stanford University Researchers Develop an Innovative Color Paint
Outdoor-Centric Smart Televisions
Samsung Presents the Terrace Full Sun Television
Celestial Retailer Pizza Promotions
This 7-Eleven $3 Pizza Promotion Marks the Total Solar Eclipse
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Solar Cell Cycling Paths
These Dutch Cycling Paths Are Sheathed In Photovoltaic Cells
Hydrating Sunscreen Body Oils
Supergoop!'s Glow Oil SPF 50 Adds Radiance and Protection
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Performance-Driven Sunscreen Formulas
Ultra Violette's SKINSCREENS are Available in Canada
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cancer Foundation-Backed Face Shields
Colorescience's 'Sunforgettable' Protects Skin Safely
Heritage Building-Blending Solar Panels
Dyaqua Designs the New Invisible Solar Panels
Provocative Eco Screensavers
Planet-Saving Screen Savers Encourage Switching Off Devices
Solar-Powered Heated Seats
The GoSun Solar Seat Offers Warmth on Cold Days
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Complimentary Convenience Store Sunscreens
Pilot Flying J Left Arm Sunscreen Prevents Driver's Tan