Typology's Bi-Phase Sun Serum SPF 30 is a lightweight, 80% naturally derived solution for protecting the skin from UVA and UVB rays, achieving a luminous finish and stimulating and extending a natural tan with actives. This bi-phase formula features a water component that delivers a refreshing feel upon application, and an oil component that enhances comfort and radiance. Naturally, the oil-and-water product needs to be shaken before use to combine the benefits of ingredients like inositol (extracted from carob pulp,) antioxidant-packed buriti oil, karanja oil and next-generation organic sunscreen filters.
Bi-phase skincare is taking off as consumers discover the appeal of a single bottle that combines the hydrating power of water with the nourishing richness of oil, delivering a synergistic blend that works harder than either phase could alone.
What's Driving This Trend
- Bi-phase Beauty
- Hybrid oil-and-water formats create premium sensorial skincare that blends hydration, nourishment and radiance in a single multifunctional product.
- Tan-enhancing SPF
- Consumers seeking sun protection with visible glow benefits are expanding the market for formulas that support natural tanning while maintaining UVA and UVB defense.
- Naturally Derived Actives
- Ingredient-led sun care built around botanical oils, antioxidants and plant extracts signals growth potential for performance products with cleaner positioning.
Who This Affects Most
- Sun Care
- The category is shifting beyond basic protection toward experiential serums, glow finishes and skin-enhancing formats that blur the line between sunscreen and treatment.
- Skincare
- Serum-based SPF products reflect a wider convergence of daily skin health, cosmetic elegance and functional protection in everyday beauty routines.
- Clean Beauty
- Naturally derived formulations with advanced organic filters and recognizable plant ingredients strengthen opportunities for brands balancing efficacy, transparency and sensory appeal.
