Targeted Skincare Serums

YSL Beauty's Pure Shots Help to Tailor Skincare Routines

YSL Beauty's Pure Shots skincare introduces six new products that are designed to offer instantaneous and long-term corrections for the damaging parts of an urban lifestyle. The collection includes four serums, plus the Perfect Plumper Face Cream and Hydra Bounce Essence-In-Lotion.

Each of the four serums boasts a targeted effect, such as anti-aging, firming, brightening or resurfacing properties. These serums are powered by botanical ingredients sourced from the brand's Ourika Gardens in Morocco. In the case of the bi-phase Pure Shots Night Reboot Resurfacing Serum, YSL Beauty includes a combination of argan and seed oil, moonlight cactus flower and glycolic acid, plus other ingredients for gently exfoliating, moisturizing and refining the surface of the skin.

Naturally, these products work synergistically, as the serums can be applied with the Perfect Plumper Face Cream and Hydra Bounce Essence-In-Lotion.

Targeted Skincare Formulas
Creating skincare serums with targeted effects for correction and prevention.
Botanical Skincare
Utilizing natural ingredients, such as plants, in skincare formulas for a more gentle and earthy approach.
Personalized Skincare Routines
Designing serums and creams that work together for a tailored skincare regimen based on individual needs.

Industries Being Reshaped

Beauty and Personal Care
Developing skincare products that address the specific needs of consumers.
Health and Wellness
Incorporating natural and plant-based ingredients into skincare products to promote overall health and wellness.
Technology and Innovation
Creating new skincare formulas and delivery systems that effectively target specific skin concerns.
SCORE
1.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 3%
Activity 26%
Freshness 9%