These strategic co-branding examples range from affordable luxury fashions to audio tech accessories that are approved by top DJs. While sport and fast fashion retailers are teaming up with luxury brands, makeup companies like MAC Cosmetics are reaching a diverse demographic with their strategic co-branding efforts.
A great example is MAC's balance of youth-targeting ads and collaboration collections that highlight their presence in the film industry. While the brand's collaboration with legendary artist Cindy Sherman reinstated their influence in the world of transformative makeup artistry, their co-branded Nasty Gal makeup line reached a younger, millennial market.
In addition to MAC, another brand who does co-branding well is Adidas. The sportswear label has teamed up with the likes of Stella McCartney, Jeremy Scott and even Raf Simons in order to appeal to a fashion-focused market.
When looking outside the realm of fashion, tech and sporting goods manufacturers are appealing to niche demographics with products like artist-branded skate gear, basketball star sneakers and musician-designed headphones that boast impressive audio capabilities.
71 Strategic Co-Branding Examples
From Affordable Luxury Fashions to DJ-Approved Audio Accessories:
Jana Pijak — Jan 22, 2015 — Marketing
71
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
70
High-Fashion Sneaker Collaborations
The Raf Simons x Adidas Collection is a Modern Take on the 80s
69
Literature-Inspired Sneakers
The Latest New Balance Collection Celebrates American Authors
68
Topographic Motif Menswear
The Harvey Nichols x ADYN Capsule Collection is Edgy and Athletic
67
Decadent Designer-Inspired Popsicles
Lara Atkinson's Fashion Pop Concept Makes Couture Edible
66
Couture Coke Containers
Coca Cola Tribute to Fashion Raises Money for Earthquake Victims
65
Fabulous Fruit-Printed Pieces
The Versace for H&M Cruise 2012 Collection is Pastel Chic
64
Brazil-Inspired Sportswear
The PUMA Girls of the Blaze Disc Collection is Designed by Solange
63
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
62
Minimalist Designer Collaboration Collections
The Margiela for H&M Lookbook has Finally Arrived
61
Clashing Colorful Collaborative Lookbooks
The Peter Pilotto Target Lookbook Debuts the New Set
60
Soccer Star Loungewear Lookbooks
The David Beckham H&M Bodywear Fall/Winter 2013 Line is Sporty
59
Luxe Designer Headphones
The Marc by Marc Jacobs x Urbanears Collection is Inspired by Nature
58
Sporty Collaboration Lookbooks
The Adidas Originals x Opening Ceremony A/W 2013 Line is Fresh
57
Couture Cap Collaborations
The Kenzo x New Era Fall/Winter 2013 Collection Embodies Urban Luxury
56
Fashionable Tech Jewelry
Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets
55
Couture Cola Campaigns
The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink
54
Designer Disney Fashion
The Frozen x COMME des GARCONS Collection is Playfully High-End
53
Technicolor Sportswear Collaborations
The Mary Katrantzou adidas Originals Line is Eye-Catching
52
Graffitied Couture Collaborations
The Saint Laurent x Sumi Ink Club Motorcycle Jacket is Youthful
51
Fierce Makeup Collaborations
The Mac Cosmetics Nasty Gal Collection is Full of Deep Vibrant Hues
50
Preppy Designer Pastries
Chocolate Eclairs by Lacoste X Fauchon are Deliciously Exclusive
49
DJ-Approved Headphones
The AIAIAI x Stones Throw TMA-1 Headphones is Timeless and Professional
48
Clever Soda Couture
Raymond Waters Has Designed a Coke Tapestry and Bottle Cap Dress
47
Brazilian Athletic Wear
The adidas Originals x The Farm Company SS Collection Features Brazil
46
Sports Car Collaboration Sneakers
The Limitate Sneaker Collection Features PUMA and Ferrari
45
Disney-Inspired Makeup
The Mac Cosmetics x Maleficent Collection is Dark and Villainous
44
Fashion-Focused Food Trucks
The Le Chateau Food Truck Brings Good Food to Toronto Fashion Week
43
London Landscape-Inspired Sportswear
The Topshop x Adidas Originals Collection is Punchily Pretty
42
Cat-Inspired Cosmetic Collections
Karl Lagerfeld for Shu Uemura Stars the Designer's Beloved Pet
41
Sporty Fashion Collaborations
Official Alexander Wang for H&M Images Star Isabeli, Joan & Raquel
40
Celeb-Designed Lingerie
Penelope Cruz Designs the L’Agent by Agent Provocateur Spring 2014 Line
39
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
38
Graphical Accessory Collaborations
The MCM x Stefan Strumbel Collection is Primary School Chic
37
Diamond-Shaped Sneaker Boxes
The Nike x LeBron James Collab Drew Inspiration from The Crown Jewels
36
Fashionable Pop Packaging
The Coca-Cola x Marc Jacobs 3 Bottle Set Celebrates Iconic Style
35
Runway-Worthy Smartphones
The LG 3.0 Prada is a Fashionable iPhone Alternative
34
Minimalist Rapper Runners
The Adidas x Pusha T Collaboration Features Crackled White Leather
33
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
32
Beer-Branded Footwear
Pro-Keds Royal CVO Sneakers Receive a Pabst Blue Ribbon Makeover
31
Fashionable Cartoon Collaborations
The Simpsons Hello Kitty Collection Honors Two Anniversaries
30
Eclectic Sportswear Collections
The Nike x Mo’Wax Collection is Inspired By James Lavelle
29
Fast Food Feline Toys
These Limited Edition Hello Kitty Plushies are Sold at McDonald's Singapore
28
Beer Brand Bags
The Heineken x Parabellum Canvas Tote Celebrates Fashion and Culture
27
High-Fashion Drinking Glasses
Karl Lagerfeld x Orrefors Glassware Brings Kitchenware with Class
26
Fringed Tailored Backpacks
The Christopher Shannon x Cambridge Satchel Company Collection is Bold
25
Celebrity Earthquake Relief Tees
The SAVE JAPAN! UT Project Helps Those in Need in Japan
24
Artist-Inspired Skate Decks
These Skateroom x Jean-Michel Basquiat Boards Pay Homage to the Artist
23
Cotton Candy Celeb Cosmetics
The Pink 4 Friday Lipstick is Available on Black Friday
22
Co-Branded Altruistic Jewelry Lines
The Caliber Collection Supports Newark's Gun Buyback Program
21
Militant Minimalism Sportswear
The UNIFORM X HAW LIN Capsule Collection is Elegantly Athletic
20
Manga-Inspired Sportswear Collaborations
The LACOSTE L!VE x Osamu Tezuka Collection is Comic-Clad
19
Unlikely Fashion Collaborations
Saks Fifth and SNL Team Up for a Key to the Cure Collection
18
Cartoon Character Cosmetics
The Marge Simpson x MAC Collection is Full of Bold Color Hues
17
Couture Icon Cola Bottles
Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks
16
Athletic Couture Collaborations
The Stella McCartney Adidas Winter Collection Delivers Luxury Wear
15
Lilac Celebrity Cosmetics
The Kelly Osbourne MAC Collection is Purple-Themed
14
Hip-Hop High Tops
The Supra x Just Blaze Skytop II Sneakers are Seriously Swagged Out
13
Customizable Headphone Caps
These Rebecca Minkoff x Frends Headphone Styles Can be Swapped Out
12
Social Media-Themed Cosmetics
Yves Saint Laurent Facebook Palette is for Devoted Fans
11
Edgy Superstar Cosmetics
The Latest MAC x Rihanna Viva Glam Collection is Dramatically Bold
10
Groundbreaking Cosmetics Collaborations
The Cindy Sherman for MAC Collection is Shocking
9
Motorized Manicure Collaborations
OPI is Teaming Up with Ford to Drive a Line of Nail Polish
8
Dark-Lipped Celebrity Cosmetics
The Lorde x MAC Collection Provides the Perfect Dark Lip
7
Luxe Hitmaker Headphones
The DJ Khaled x BeoPlay H6 Headphones Guarantee High-Quality Sound
6
Collaborative Toy Notebooks
Moleskin Joins with LEGO to Create a Line of Nostalgic Notebooks
5
Famous Feline Headphones
The Hello Kitty Beats By Dre Collaboration Create a New Market in Tech
4
Mexican-Inspired Cartoon Icons
The Kidrobot x Simpsons Homer Day of the Dead Marichi is Detailed
3
Updated Electronic Duo Bears
Daft Punk Bearbrick Toys are a Limited Edition Release
2
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
1
Pretty Pork Cosmetics
The Miss Piggy for MAC Cosmetics Campaign is Adorable
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Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Collaboration Retro Tennis Apparel
The Lacoste x Sporty & Rich Collection Has a Soft Palette
Luxury Ready-to-Wear Brands
KZ_K Studio Has a Unique Approach to Fashion, Inspired by Architecture
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Stealthy Collaborative Sneaker Designs
adidas Joins Y-3 on a Special Y-3 Stan Smith Silhouette
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Co-Branded Luxury Basketball Shoes
Balmain and Puma Joined for a Basketball-Themed Collaboration
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Collaborative Sportswear Collections
Nike and Off-White Drop yet Another Collection Together
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Social Account-Joined Sneaker Models
Hartcopy Joins adidas on a Collaborative HW Army Sneaker
Stylish Collaborative Avant-Garde Collections
Paris Saint-Germain and Blvck Paris Launch a Capsule
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Sporty Golf Collections
Admiral Sportswear and Macade Join Forces on a New Collection
Ivy-Inspired Sneaker Collections
Bodega, BEAMS, and adidas Team Up for Ivy-Inspired Sneakers
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Collaborative Outdoorsy Footwear
The adidas x National Geographic Shoe is Performance-Driven
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Sustainable Fashion Stores
Cos Unveils Two Stores in Stockholm and Mexico City
Old Money Tennis Apparel
The Lacoste x Sporty & Rich Collaboration Offers a Timeless Aesthetics
Versatile Luxury Outwear
For 2023, Mackage Boasts a Slick and Performance-Driven Capsule
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Dynamic Artful Outerwear Capsule
Moncler and adidas Join on the Art of Explorers Collection
Summer-Ready Premium Footwear Capsules
LANVIN and Suicoke Join Forces on a New Capsule
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Iconic Singer-Starring Campaigns
Saint Laurent and Diana Ross Tease a Partnership
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Sustainable Artist Endeavors
CASETiFY Launches a New Artistic Upcycling Project Called Re/CASETiFY
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Luxury Skatewear Collections
Balenciaga Unveils Its Latest Skatewear Themed Apparel Collection
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Reimagined Signature Militaristic Streetwear
BAPE and Alpha Industries Join on a New Collection
Neutral Collaborative Sneaker Designs
JJJJound and adidas Launch a Mesa and Gum Samba Colorway
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Minimalist Luxury Beauty Brands
Rabanne is Venturing into Beauty with Sleek, Simplified Essentials
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Pre-Distressed Collaborative Sneakers
Reebok LTD and MACHINE-A Dress Up the Club C LTD Shoes
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Luxe Monogrammed Spring Apparel
adida and Gucci Join Forces on a New Capsule for SS23
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Retail Sneaker Collaborations
Sneaker District and Reebok Join Forces on the Club C Mid II Vintage
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Camping-Ready Collaborative Designs
KITH and Columbia Sportswear Launch a Camping Collection
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Collaborative Patterned Active Apparel
adidas Joins Marimekko on a New Capsule for SS23
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Luxe Lifestyle Streetwear Collaborations
Bernaderre Corporation Joins Supreme on a New Capsule
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
NYC Barbers-Inspired Collections
PUMA and RHUDE Join Forces to Launch a Collaborative Range
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Interdimensional-Inspired Sporty Projects
PUMA and P.A.M. Join Forces on PAM/PUMA BIO/VERSE
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Exclusive Beauty Retail Partnerships
Kroger and MCoBeauty Partnered to Expand Beauty Offerings
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Collaborative Bold Technical Streetwear
Supreme and The North Face Join Forces Once Again
Regionally Inspired Retail Destinations
Japan & France Converge in the Kenzo Dubai Boutique Design
Global Eyewear Brand Platforms
Neso Brands Uses Cutting-Edge Technology to Innovate in the Market
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Apparel Brand Industry Expansions
'Reebok' is Expanding to Enter the Micro-Mobility Space
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Inaugural Graphic Fashion Collaborations
NEIGHBORHOOD and © SAINT M ×××××× Drop a Playful Capsule
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Luxe Basketball Sneaker Collaborations
Balmain and PUMA Join Forces on a New Sporty Capsule
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Spatial Audio Brand Partnerships
Sonos and Apple Music Partner to Elevate At-Home Listening
Stylish Festival Merch Lines
Fragment Design and BLACKPINK Collaborate During Coachella 2023
Community-Honoring Eclectic Fashion
GANNI and Barbour Join Forces on a New Collection
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Sleek High-Fashion Eyewear
COS Launches an Iconic Eyewear Collection with Linda Farrow
Striking Luxury Unisex Collections
Axel Arigato Enters a Collaboration with Mulberry
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Collaborative Golf Accessories Capsule
Saturdays NYC and BRIEFING Unveil Golf Accessories Capsule
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic