Conducting a social media contest is one of the easiest ways possible to get people engaged about your content — who doesn’t like winning prizes?
If your business or brand is new to a particular social network, hoards of followers don’t typically accumulate overnight, but the key is to make your presence known. Introducing your brand with a social media contest is a great way to boost your numbers, since asking fans to "like" or follow for the purposes of a contest rewards both parties.
Social media contests can range from a simple action required on one platform, like a rewteet on Twitter, or be as complex as a multi-network contest that will reward participants with more entries for more interactions. Due to the nature of social media, it doesn’t take long for the word to get out and winners can’t help but share their excitement.
44 Social Media Contest Ideas
From Brainy Twitter Contests to Short Social Film Festivals:
Laura McQuarrie — Dec 17, 2013 — Social Media
42
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
41
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
40
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
39
iPhone Photo Competitions
The 'Creative Boost' iPhoneography Contest Lets You Show Your Skills
38
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
37
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
36
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
35
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
34
Chapstick Cap Design Challenges
Nivea 'Kiss of Style' Contest Lets Fans Express Their Creativity
33
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
32
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
31
Social Media Donut Campaigns
Dunkin Donuts Facebook Contest Gives Winner a Times Square Billboard
30
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
29
Social Media-Powered Raffles
The 'Twombolr' Twitter Raffle Lets Contestants Enter with a Tweet
28
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
27
Existential Art Contests
The DeviantArt Inception Comic Book Art Contest is Exciting
26
Immersive Makeup Challenges
Revlon Expression Experiment Engages Via Beauty Activities & Contests
25
Cycle-Winning Photo Contests
Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
24
Tenacious Button-Pushing Contests
The Swatch Israel Facebook Contest Idea Challenges Watch-Lovers
23
Search Engine Creativity Challenges
Google Search Caption Contest Seeks Humor & Insight
22
Mariachi Band Campaigns
The Doritos 'Join the Tour' Social Media Contest is Musical
21
Crowdsourced GPS Maps
'Streetview Updating by Hertz' Places Google Cameras on Rental Cars
20
Vintage Design Challenges
ModCloth 'Make the Cut' Contest Seeks Talented Fashion Designers
19
Social Media Challenges
The Jeep Poland Campaign 'Jeep-In' Game is a Success
18
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
17
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
16
Shampoo-Branded Baseball Competitions
Head & Shoulders 'Mane Man Challenge' Features MLB All Stars
15
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
14
Aquatic Creature Contests
The 'Great White Shark Cage Diving Hotspots of the World' Video is Sweet
13
Couture-Styling Contests
Win Clothes For SS11 with the Shopping Forecast
12
Global Technology Challenges
Microsoft Imagine Cup 2012 Helps World Solve Toughest Problems
11
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
10
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
9
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
8
Designer Social Photo Challenges
Bottega Veneta New Exposure Contest Searches for New Talent
7
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
6
Mobile Short-Film Contests
Get the Chance to Make Your Own Movie With Nokia Shorts 2011
5
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
4
Online Game Show Contests
'YouAreTV' Gives Users the Opportunity to Connect and Compete
3
Cleanser Emblem Contests
Axe Nation Flag Campaign Asks You to Be Creative
2
Grant-Giving Video Awards
The DoGooder Non-Profit Video Awards Have $10,000 Prizes
1
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
Related Ideas
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Content Planning Toolkits
Full Content Strategy Template Helps Organize Social Media Success
AI Social Management
Followr.ai Simplifies Content Creation, Scheduling, and Analytics
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Creator-Focused Monetization Platforms
Headquarterz Bridges Social Media and OTT Distribution
Business Idea Generators
Crazy Business Idea Generator Lets Users Vote and Share Ideas Socially
Social Media Subscription Services
The Instagram Plus Subscription Offers Users Exclusive Features
Social Media Managers
Socialaize Automates Scheduling Cross-Posting And Performance Tracking
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Social Media Follower-Celebrating Initiatives
Streets of Toronto Marks 600k Instagram Followers
Social Insight Tools
Currents AI Turns Social Media Data Into Actionable Business Insights
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Anti-Algorithm Social Platforms
Buzzfeed’s Branch Office Creates Interactive AI-Powered Apps
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Short Video Marketing
Viral Pulse Helps Businesses Generate Engaging Short Videos Quickly
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Tuna-Focused Film Festivals
The Tuna Cans Film Festival Shares How People Enjoy Bumble Bee Tuna
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Social Content Optimizer Tools
Writastic Helps Boost Twitter And LinkedIn Engagement With AI
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Content Planner Tools
Social Media Content Planner Helps Users Plan And Post On Notion
Thoughtful Ice Cream Campaigns
DOVE® Ice Cream's #MiniWinMonday Emphasizes Minor Accomplishments
Community-Powered Social Media Competitions
Palmstreet Has Introduced the Palmie's Choice Awards
Wellness-First Social Networks
Communia Turns Social Media into Social Self-Care
Celebratory Ice Cream Contests
Hudsonville Ice Cream Runs the Ultimate Ice Cream Fan Contest
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Content Creation Tools
AI Social Media Post Generator Creates Platform-Ready Content Fast
Creativity-Celebrating Social Media Awards
The Instagram Rings Award Honors Exemplary Creators
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Automated Content Posting
Automate Social Media Posts from Notion Using The Social Robot and Make
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Playful Childhood-Inspired Promotions
Circle K Has Launched Its Rock, Paper, Prizes Promotion
Social Content Platforms
WiseContent Helps You Generate, Optimize, and Share Social Posts
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Startup Idea Newsletters
Easy Startup Ideas Delivers Business Roadmaps For Aspiring Founders
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Content Repurposing Tools
Content Multiplier System Turns 1 Post Into 45+ Pieces of Content
Unified Social Management
Social Champ Simplifies Multi-Platform Posting & Analytics For Agencies
Social Media Hubs
Unified Socials Centralizes Management Across Multiple Platforms
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
On-Demand Content Creation Apps
Social Agent Connects Users to Certified Content Creators
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Automated Content Management
BrandGhost Automates Social Media Scheduling And Content Remixing
Content Creation Tools
Content Booster AI Generates Social Media Emails And Hashtags Instantly
Social Media Automation
PostPilot Automates Content Creation And Scheduling For Businesses
Playful Interactive Donut Contests
Tim Hortons Debuts the Battle of the Donuts in Canada
Social Media Schedulers
SocialLater Automates Social Media Posting Across Multiple Platforms
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Interactive Decision Tools
Spin It Wheel Boosts Engagement With Fun Random Choices And Giveaways
Meme Creation Tools
Text2Meme.io Turns Text Into Memes To Boost Social Engagement
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Hair Salon-Powered Sports Campaigns
Great Clips Ties Its Latest Campaign to the Stanley Cup
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Social Media Manager Tools
SchedulAce Simplifies Scheduling, Tracking, & Managing Social Accounts
One-Click Campaign Integrations
Constant Contact and Canva Help Businesses Send Finished Designs
Cheeky Wrap-Focused Campaigns
Jimmy John's Introduced the Wrap Exchange
Image Voting Platforms
Image Brawl Lets Users Create, Vote, And Rank Their Favorite Images
Social Network Number Puzzles
LinkedIn Mini Sudoku Encourages Users to Log On Regularly
Content Planning Tools
Notion Social Media Scheduler Helps Organize and Plan Posts Efficiently
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Social Copy Optimizers
TweetFast Turns Ideas Into Viral Tweets With AI-Powered Suggestions
Social Media Growth Tools
PulseUp.top Simplifies Social Media Management & Business Opportunities
AI Community Growth
SocialOne Helps Acquire, Analyze, And Engage Members Across Social Platforms
Professional Connection-Promoting Campaigns
TheLi.st Spotlights 10 Minutes of Togetherness
Social Automation Tools
Post Pilot Creates Schedules And Publishes AI LinkedIn Posts
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Focused Social Platforms
LastWeekend Prioritizes Sharing Moments With People Who Matter Most
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Local Story Creators
Word oh Mouth Lets Users Share Experiences And Support Local Businesses
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Conversational Publishing Tools
Will Turns WhatsApp Messages Into Branded LinkedIn Posts
Online Monetization Tools
Finsta Lets You Charge For Conversations And Get Paid Per Message
Social Media Sticker Tools
Instagram Comment Sticker Generator Creates Engaging Reply Stickers
Internal Social Platforms
Mush Social Enables Private Communication And Engagement For Teams
Decentralized Social Websites
Surf Enables Creator-Owned Platforms
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Social Media Design Tools
Graphionica Makes It Easy To Create Stylish Instagram Stories & Visuals
Social Challenge Platforms
ChallengeMe Lets You Create and Share Fun Tasks With Friends
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Seasonal Promotional Sweepstakes
Gametime is Running 12 Days of Gametime This Holiday Season
Fan-Powered Concerts Platforms
ConcertFutures Lets Fans Stake to Bring Artists to Their Cities
Social Media Schedulers
ScheduPost Lets You Schedule And Publish Content Efficiently
Single Post Platforms
My One Post Lets Users Share One Meaningful Post At A Time
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Children Story Creators
Conté Lets Kids Create, Share, And Print Magical Stories Easily
Social Media Posting Optimizers
Linktime Identifies Best Times To Post on LinkedIn for Reach
Audience Insight Hubs
Bluesky Analytics Helps Track Engagement and Schedule Posts Across Platforms
AI Marketing Platforms
Coso.ai Automates Branded Social Media Content Creation with AI
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Interactive Project Platforms
Community Aquarium Turns Projects Into Digital Fish For Discovery
Local Event Planners
Knowhere Helps You Discover and Attend Local Events With Friends
Group Video Gifting
Folksee Makes It Easy To Collect And Gift Personalized Video Reels
Audience Growth Platforms
WordRobin Helps Founders Create And Scale Threads Content Faster
Sports Highlights Platforms
Snack Sports Delivers Curated Highlights Without Social Media Pressure
Social Media Automation
Post Bridge Simplifies Scheduling and Expands Your Reach Automatically
Claymation Fan Contests
Shaun the Sheep Fan Contest Invites One to Become Claymation Character
Interactive Entertainment Tools
Quiz Cabin Turns Curiosity to Playable Quizzes & Brain Challenges
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Social Media Content Converters
Postula Transforms Your Content Into Engaging LinkedIn Posts
Social Ad Schedulers
Ads Calender Simplifies Scheduling And Managing Social Media Ads
Engagement Timing Insights
DontPostYet Uses Live Analytics To Optimize Social Media Posting Times
Media Intelligence Tools
Media Watcher Tracks Global News And Social Buzz In Real Time
AI Content Schedulers
Postiz Helps You Schedule, Analyze, and Manage Social Media Content
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Community Engagement Platforms
Tchop Enables Businesses To Build And Own Online Communities
Simplified Social Platforms
Happy Feed Is A Minimalist Twitter Experience With Fewer Distractions
Global Creative Billboard Competition
Gymnation Launches ‘Your Ad. Our Billboard’ Competition
Creation Marketing Tools
Content Booster AI Generates Marketing Copy For Social, Emails, And More
Casual Baking Class Concepts
The Baking Social Makes Baking Fun, Social and Accessible
Video Repurposing Tools
Video To Social Converts Videos Into Optimized Content For Social Media
Social Content Platforms
Reel Rabbit Automates Content Creation To Grow App Engagement Organically
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Media Exposure Platforms
PrBoost Delivers Scalable Brand Publicity Across Trusted News Sites
Group Challenge Apps
Challenge Friends Lets Users Complete 30-Day Self-Improvement Challenges
Event Branding Tools
Frame Me Lets Event Managers Share Branded Photos For Viral Marketing
Social Workplace Branding Tools
Soshial Helps You Build and Grow a Personal Brand on LinkedIn
Social Diary Platforms
Truuze Social Networking App Blends Personal Journaling With Social Sharing
Content Assistance Tools
Engagi Helps Generate Social Media Replies And Comments Across Platforms
Content Marketing Frameworks
Playbooks In Content Marketing Streamline Workflows And Scale Success
Social Media Management Tools
Schedpilot Automates Planning And Publishing Across Social Platforms
Social Sharing Tools
Social Plus Expands Your Reach With Shared Posts Across Platforms
Comprehensive Content Guides
Content Creation Wiki Provides Step-By-Step Guides For Better Content
Curated Conversation Starters
Talksmi Provides Questions To Spark Daily Meaningful Conversations
Social Streamlining Platforms
Statuz Simplifies Social Posting From Your Mac's Menu Bar Instantly
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts
Social Scheduling Tools
Post Dance Social Media Scheduler Publishes Content Across Platforms
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family
Influencer Collaboration Networks
Megaboarding Connects Brands And Influencers For Collaborations
Quiz Marketing Tools
Leadsbuddha Helps Businesses Convert Visitors Into Leads With Quizzes