Conducting a social media contest is one of the easiest ways possible to get people engaged about your content — who doesn’t like winning prizes?
If your business or brand is new to a particular social network, hoards of followers don’t typically accumulate overnight, but the key is to make your presence known. Introducing your brand with a social media contest is a great way to boost your numbers, since asking fans to "like" or follow for the purposes of a contest rewards both parties.
Social media contests can range from a simple action required on one platform, like a rewteet on Twitter, or be as complex as a multi-network contest that will reward participants with more entries for more interactions. Due to the nature of social media, it doesn’t take long for the word to get out and winners can’t help but share their excitement.
44 Social Media Contest Ideas
From Brainy Twitter Contests to Short Social Film Festivals:
Laura McQuarrie — Dec 17, 2013 — Social Media
42
Social Media Kissing Contests
The MARTINI Kisser Casting Campaign Seeks a "Kissing Specialist"
41
Crowdsourced Model Casting
'I am Levi's' Instagram Campaign Searches for Next Star
40
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
39
iPhone Photo Competitions
The 'Creative Boost' iPhoneography Contest Lets You Show Your Skills
38
Crowdsourced Candy Bar Flavors
Kit Kat 'Choose a Chunky Champion' Asks You to Pick a Favorite
37
Audacious Road Trip Contests
Jeep's '30 Miles of Freedom' Contest Drives Adventurers to Win
36
Photo-Fueled Car Competitions
The Mercedes-Benz' 'Take the Wheel' is a Competition for Instagram
35
Crowdsourced Men-Rating Apps
Lulu Lets You Comment and Fact-Check on Boys Via Mobile
34
Chapstick Cap Design Challenges
Nivea 'Kiss of Style' Contest Lets Fans Express Their Creativity
33
Plane Portrait Competitions
KLM Royal Dutch Airlines is Painting Their Planes With Your Portrait
32
Car-Pinning Advergames
Volkswagen Street Quest Game Requires Fans to Pin Autos in South Africa
31
Social Media Donut Campaigns
Dunkin Donuts Facebook Contest Gives Winner a Times Square Billboard
30
Crowdsourced Fast Food Tees
You Could Win $5,000 With Wendy Threads T-Shirt Design Contest
29
Social Media-Powered Raffles
The 'Twombolr' Twitter Raffle Lets Contestants Enter with a Tweet
28
Automaker Photo Contests
Win a Ford Fiesta by Entering the Fiestagram Campaign
27
Existential Art Contests
The DeviantArt Inception Comic Book Art Contest is Exciting
26
Immersive Makeup Challenges
Revlon Expression Experiment Engages Via Beauty Activities & Contests
25
Cycle-Winning Photo Contests
Holt Renfrew ‘Find a Bike’ Contest Sends You on a Scaveng
24
Tenacious Button-Pushing Contests
The Swatch Israel Facebook Contest Idea Challenges Watch-Lovers
23
Search Engine Creativity Challenges
Google Search Caption Contest Seeks Humor & Insight
22
Mariachi Band Campaigns
The Doritos 'Join the Tour' Social Media Contest is Musical
21
Crowdsourced GPS Maps
'Streetview Updating by Hertz' Places Google Cameras on Rental Cars
20
Vintage Design Challenges
ModCloth 'Make the Cut' Contest Seeks Talented Fashion Designers
19
Social Media Challenges
The Jeep Poland Campaign 'Jeep-In' Game is a Success
18
Photo-Sharing Contests
The Jetsetter 'Pin it to Win it' Campaign is Spreading like Wildfire
17
Fantasy-Fulfilling Contests
Corona Extra and MTV Launch 'Experience the Extraordinary' on Facebook
16
Shampoo-Branded Baseball Competitions
Head & Shoulders 'Mane Man Challenge' Features MLB All Stars
15
Inhibited Country Contests
Carlsberg Unbottle Yourself App Asks People from Sweden to Loosen Up
14
Aquatic Creature Contests
The 'Great White Shark Cage Diving Hotspots of the World' Video is Sweet
13
Couture-Styling Contests
Win Clothes For SS11 with the Shopping Forecast
12
Global Technology Challenges
Microsoft Imagine Cup 2012 Helps World Solve Toughest Problems
11
Extreme Sports Crew Contests
Record Epic Skills for Nike's 'The Chosen' Facebook Campaign
10
Viral Vacation Contests
Tweet '12 Days of Luv' to Win $1000 Gift Cards with Southwest Airlines
9
Drink-Creating Challenges
Make Your Own Drink With VITAMINWATER Enhanced Water 'Flavour Creator'
8
Designer Social Photo Challenges
Bottega Veneta New Exposure Contest Searches for New Talent
7
Music Video Car Contests
Toyota 'Outsmart Shout Out' Campaign Creates a Pop Video for Fans
6
Mobile Short-Film Contests
Get the Chance to Make Your Own Movie With Nokia Shorts 2011
5
Facebook Granny Car Contests
Grandma Hilda Grants Winner Her Buggy if They Can Find Lost Keys
4
Online Game Show Contests
'YouAreTV' Gives Users the Opportunity to Connect and Compete
3
Cleanser Emblem Contests
Axe Nation Flag Campaign Asks You to Be Creative
2
Grant-Giving Video Awards
The DoGooder Non-Profit Video Awards Have $10,000 Prizes
1
Brainy Twitter Contests
Tippie College of Business Offers Full Scholarship for Best Tweet
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Sunset Beer Campaigns
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Virally Inspired Frozen Entrees
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Social Media Political-Content Limitations
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QSR Brand Movie Promotions
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Dog Cover Star Contests
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Gen Z Waffle Campaigns
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Social Marketplace Updates
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Swipable Curated Ad Inspiration
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AI Social Media Management
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Early Christmas Decoration Contests
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Social Shopping Features
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Collaborative Creative Writing Games
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Professional Short-Form Video Feeds
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Minimalist Social Media Platforms
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Gamified Burrito Campaigns
Chipotle Launches Wordle-Inspired Game for Fans to Win Free Burritos
Influencer Search Apps
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Miniature Collectible Campaigns
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Social Podcast Video Apps
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Second Chance Campaigns
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Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Retro Social App Devices
Edwar Banquet Designs the Retro Instagram Gadget with a Console Shape
Sustainable Future Contests
The Samsung Solve for Tomorrow Contest Empowers Young Minds
AI Social Media Tools
Axoon Will Post Personalized Content to Your Socials
Idea-Testing Startup Tools
Startup Idea Tester Streamlines the Early Stages of a Business
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
AI Social Caption Generators
Submagic Can Create Compelling Captions in Minutes
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
Red Carpet Chocolate Giveaways
Kinder Bueno Unveils Hollywood Screening Giveaway with Paramount
Hidden Social App Mini-Games
Instagram Entices Users with Hidden Games in Their DMs
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Student-Focused Hand Washing Ads
SC Johnson Professional Launches 'Happy Hands Contest'
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Cross-Platform Content Tools
Spindle Helps by Producing Engaging Content Across Platforms
Concert Ticket Giveaways
Susiecakes Recently Ran a Contest, Featuring Taylor Swift Tickets
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Passion-Sharing List Platforms
MyLikes Helps Users Share What They Enjoy with Curated Lists
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Marketing Mentorship Platforms
Sprout Social Launches as a New Business Mentorship Network
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Simplified Social Sharing Features
Reddit is Announcing its New Shared Link for Text Posts
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
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Instagram's Broadcast Channels Will Soon Launch Globally
Social Posting Platform Features
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Ad-Focused Reaction Tools
Wunderman Thompson Launches 'Reveal' for Gauging Audience Responses
Small Business-Supporting Contests
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Music-Focused Social Media
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Festive Display Contests
The Truly Keep It Light Holiday Edition Helps to Cover Utility Bills
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Music Content Campaign Tools
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Video Testimonials Tools
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Subtle Marketing Pop-Ups
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Trick Shot Sweepstakes
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AI-Generated Social Ad Copy
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Employee Engagement Tools
Triibe Offers Interactive Newsfeed, Polls, Surveys, and More
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Social Posting Musical Features
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Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Efficient Fact Generators
Facts Generator Can Produce Interesting Facts About Any Subject
Online Poker Engagement Features
Stretch Network Confirms the Launch of Three New Features
Social-Platform Live Sport Features
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Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Location-Based Photo Sharing
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Crowdsourced Fact-Checking Features
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Community Social Apps
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Slider-Themed Recipe Contests
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Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
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