Although the concept of shampoo marketing might seem like an obscure topic at first glance, the innovative ways that brands are going about it are simply too interesting to not highlight. Starting with the hilarious approach that Head & Shoulders has taken to advertising, this collection of shampoo marketing examples features everything from packaging to billboards and everywhere in between to give a broad overview of how brands are selling something that traditionally sells itself.
What's fascinating is that within the past while we've seen shampoo marketing transition from being rather carefree to more serious in tone. This shift to speaking on a candid level with consumers is spilling outward from shampoo marketing to several areas in the sundries market and beyond.
25 Shampoo Marketing Examples
23
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
22
Insect-Covered Head Ads
The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps
21
Baggage Tag Branding
Destination Shampoo Packaging is a Fitting Case for Travel-Sized Toiletries
20
Apothecary-Inspired Shampoo Packaging
Ancient Herb by Carmen Km Looks Aged
19
Gradated Shampoo Bottles
The Dove Shampoo Advanced Hair Series Packaging Shows Off Product Color
18
Two-Ended Grooming Products
The Double Bottle Concept Halves the Containers in Your Shower
17
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
16
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
15
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
14
Luxe Custom Hair Products
This Custom Shampoo from Concoction Lets You Make the Perfect Mix
13
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man
12
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
11
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
10
Donation-Branded Haircare
Laabn Plasters How Much Money Goes to Charity Based on the Product
9
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
8
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
7
Snowy Scalp Shampoo Ads
L'angelica Shampoo Advises You Break Out the Skis in Case of Dandruff
6
Booze-Based Hair Products
Frank Leder's Wheat Beer Shampoo Gives You Luscious Beer-Drenched Locks
5
Holey Shampoo Bottles
The Convenient Cavity Dispenser is Handy
4
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
3
Beer Based Shampoos
Bröö is a Beer Hair Wash That Won't Leave Strands Smelling Like a House Party
2
Sporty Shampoo Packaging
Head & Shoulders' World Cup Package Features Flags & Iconic Players
1
Lusciously Athletic Shampoo Ads
Head & Shoulders and Old Spice Merge to Create a New Shampoo
Related Ideas
Artful Reparative Haircare
The Art of Repair by Dove Explores Restored Art and Restored Hair
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
Star-Approved Haircare Campaigns
Owen Wilson X California Naturals Bring Laid-Back Charm
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Immersive Festival Haircare Activations
Method Returns to Coachella with 'Dream in the Desert'
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Beer Brand Beauty Products
Heineken Officially Launches the Smootheriser in Asian Markets
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Storied Fragrance Mists
Scents of India Inspired the Fable & Mane Hair & Body Fragrance Mists
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Exclusive Shampoo Collections
Pantene & Alix Earle Dropped "Unexpired Pantene" for a Limited Time
Wondrously Witchy Haircare
Wicked: For Good x Kristin Ess Hair Has Limited-Edition Packaging
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Softening Hair Perfumes
Kérastase’s Gloss Absolu Le Parfum Has a Mood-Lifting Fragrance
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
Aroma-Driven Personal Care Collections
Chanel Expands Its Chance Fragrance Line to Body Care
Three-In-One Cleansing Bars
Savon Du Bois Boasts the Three-In-One Shampoo & Body Bar
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Matcha-Scented Dry Shampoos
Batiste Light Dry Shampoo Has a Lightweight Feel & Subtle Scent
Sensorial Tailored Haircare
Head & Shoulders' Upgraded Collections Help Unique Scalp & Hair Types
Performance-Driven Men's Grooming Lines
CHI Pour Homme is Sold Exclusively Through Amazon
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Hair Perfume Mists
Kitsch Elevates Hair Freshness with Luxe New Perfume Mists
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Retro-Toned Haircare Spots
Shay Mitchell Stars in OGX’s National TV Campaign
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Protective Hair Solutions
Aunt Jackie's Expands its Braid + Twist Collection with Three New Items
Mood-Lifting Haircare
Method's Targeted Shampoo and Conditioners Inspire Peace, Creativity & More
Hair Styling Line Expansions
Nexxus Styling Line Lands at Shoppers Drug Mart Locations Nationwide
Street-Inspired Haircare Kit Packaging
Redken Spotlights Its Acidic Bonding Concentrate Gift Set
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
Premium Body Care Expansions
Dove Launches Two Dove Serum+ Body Washes in Canada
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Destination-Inspired Shampoos
SHAMPOOHOTEL Recreates Hotel-Quality Experiences at Home
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Multi-Benefit Hair Fragrances
The Fragrance (With Benefits) by Sam McKnight Conditions & Protects
Anniversary-Marking Beauty Campaigns
L’OCCITANE Group Marks a Significant Milestone for Its Brand
Minimalist Haircare Collections
Hindsgaul Hair Removes Unnecessary Ingredients and Products
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Beer-Branded Skin Creams
Heineken® Silver Has Debubted the Heineken® Smootheriser
Tropically Scented Dry Shampoos
The amika x Ellis Brooklyn Dry Shampoo Shares a Fan-Favorite Scent
Refillable Haircare Bottles
Hairstory Launched Patent-Pending Packaging for New Wash
Hair Brand Launches
Alli Webb Launches 'Messy' Hair Care at Sephora
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Gen Alpha Bath Brands
Splash Makes Fun Shampoo, Body Wash, Lotion for Kids Four to 10
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
Gilded Cleaning Product Branding
The Fabulosa Rebranding Was Developed by the Brandon Agency
Inclusive Salon Concepts
The Lush HairLab Supports Multisensory Wellness & Diversity
Curly Hair-Focused Products
Alcôve Debuts a New Shampoo and Conditioner for Curly Hair
Fragrance-Forward Bodycare
Soap & Glory Launched Five Sensorial Mood-Boosting Scents
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Styling-Focused Hair Collections
The Nexxus Styling Collection Offers Effortless, Healthy Looks
Scan-to-Sniff Fragrance Billboards
Rare Beauty's Activation with Shopify Shop Promote a New Scent
Honey-Infused Shampoos
Gisou's Honey Gloss Ceramide Therapy Features Fermented Honey
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Water-Activated Haircare Products
Gemz Haircare Offers Single Doses of Shampoo and Conditioner
Grey Hair-Tackling Shampoos
Rewind It 10 Partners with DJ Khaled to Introduce a New Product
Masculine Refillable Soap Ranges
Bob Refillable Body Wash Launched Men-Targeted Grooming Products
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Community-Focused Hairstyling Campaigns
amika Launches the 'On Your Wavelength' Campaign
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Canned Liquid Soaps
Niul Cosmetics Packages Its Soap in Aluminum Cans
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Unfiltered Review Campaigns
Dove r/eal reviews Shares Positive and Negative Customer Opinions
Sculptural Shampoo Bars
VOESH's Gua Sha Shampoo Bar Helps to Boost Circulation
Comprehensive Affordable Beauty Ranges
Suave Strives to Be Affordable Yet Effective
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Sensitive Scalp Haircare Solutions
Paul Mitchell Clear Has No Dyes or Fragrances
Cinematic Haircare Campaigns
OLAPLEX Introduced its 'Designed to Defy' Campaign
Non-Aerosol Dry Shampoos
Batiste Powder Dry Shampoo Packs the Power of Four Standard Aerosols
Humorous Haircare Campaigns
Josh Peck Stars in OGX's ‘Hairsplaining’ Spot
Anti-Shrinkflation Body Washes
Harry's Body Wash is Now Bigger with No Change to the Price
Performance Haircare Experiences
CLEAR x Oracle Red Bull Racing Tackled Helmet Hair
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Scalp-Targeted Exfoliating Shampoos
The Laced Haircare Scalp Exfoliating Shampoo is a Whipped Foam
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Ultra-Concentrated Haircare
The Hair Edit's Hair Care Concentrates Prioritize Active Ingredients
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Shine-Enhancing Hair Perfumes
Hally Hair Lady H Hair Perfume is Alcohol-Free
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Fragrance Shopping Events
Sephora Introduced its 'Fragrance For All Event' for Last Minute Gifting
Honest Shaving Campaigns
Wilkinson Sword's Any Hair, Anywhere Shatters Shaving Myths
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Sophisticated Perfume Expansions
Match Perfumes Has Formally Entered the United States Market
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Scalp Health-Focused Shampoos
Bomme’s Revitalizing Scalp Shampoo is Plant-Based & Science-Backed
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Favorite Fragrance Body Sprays
New Lush Body Sprays Launched in Popular Scents Like Super Milk
Multi-Day Hair Spray Campaigns
Garnier Highlights Its New Smoothing Spray with Gisele Bündchen
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Cocktail-Inspired Shower Foams
Margaritas & Martinis Inspired Sundae's Whipped Body Washes
Fermented Tea Hair Masks
The Fable & Mane Shine Hair Mask is Strengthening and Antioxidant-Rich
Lighthearted Curl Care Campaigns
Aussie's Curls Just Wanna Have Fun Challenges Stress & Complexity
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Beautifying Shower Heads
Hello Klean's Shower Head 2.0 Supports Softer Hair and Skin
Fruity Shower Foams
Allkinds' Whipped Shower Foam is Formulated for Kids & Teens
Luxurious Perfume Campaigns
Chanel Spotlights Gabrielle Chanel Art of Perfuming
Uplifting Sweet-Scented Soaps
Jukebox Launches its 'Just Peachy' Soap Bar
Southern Haircare Campaigns
Pantene's 'Fixins For Country Fried Hair' Stars Kelsea Ballerini
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Performance Styling Haircare
Chris McMillan's Haircare Brand Delivers Layerable Products
Red-Carpet-Ready Hairstyling Campaigns
TRESemmé Debuts 'Get Your Hair on the A-List'
Body Wash Formula Updates
Dove Men+Care’s New Formula Delivers an Elevated Shower Experience
Concentrated Laundry Product Lines
Henkel Strengthens the Formulations of Its Offerings
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Anti-Pink Tax Grooming
Dollar Shave Club Challenges Overpriced Women’s Razors
Moisture-Balancing Shampoo Formulas
The Regenix Moisture Balance Shampoo Cleanses & Hydrates
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Free-From Dandruff Shampoos
Head & Shoulders Bare Sensitive Scalp Care Has Nine Ingredients
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Elevated Pet Care Packaging
FURminator® Introduces the New Spill-Resistant Pet Shampoo Packaging
Solid Shampoo Pearls
QPearl Shampoo Pearl Replaces Liquid Bottles with Single-Use Solid Spheres
Exclusive Retailer Cleaning Products
These New Branch Basic Products are Arriving Only at Target
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Multitasking Dry Shampoos
TYPEBEA's G.5 3-in-1 Dry Shampoo Supports Growth and Cleanses the Scalp
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Growth-Encouraging Therapeutic Shampoos
The Surface Awaken Therapeutic Shampoo Addresses Hair Loss
Nostalgic Celebrity-Supported Beverage Campaigns
Clearly Canadian Recently Revived Its Brand
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Celebrity-Led Haircare Launches
Brooke Shields Introduces Commence Hair Care
Minimal Toilet Sprays
Capsule Repackaged Bathroom Etiquette as a Design Object