Although the concept of shampoo marketing might seem like an obscure topic at first glance, the innovative ways that brands are going about it are simply too interesting to not highlight. Starting with the hilarious approach that Head & Shoulders has taken to advertising, this collection of shampoo marketing examples features everything from packaging to billboards and everywhere in between to give a broad overview of how brands are selling something that traditionally sells itself.
What's fascinating is that within the past while we've seen shampoo marketing transition from being rather carefree to more serious in tone. This shift to speaking on a candid level with consumers is spilling outward from shampoo marketing to several areas in the sundries market and beyond.
25 Shampoo Marketing Examples
23
Personified Pooch Shampoo Ads
The WildWash Natural Dog Shampoo Displays Humans in Their Ads
22
Insect-Covered Head Ads
The Yunnan Baiyao Yang Yuanqing Campaign Focuses on Itchy Scalps
21
Baggage Tag Branding
Destination Shampoo Packaging is a Fitting Case for Travel-Sized Toiletries
20
Apothecary-Inspired Shampoo Packaging
Ancient Herb by Carmen Km Looks Aged
19
Gradated Shampoo Bottles
The Dove Shampoo Advanced Hair Series Packaging Shows Off Product Color
18
Two-Ended Grooming Products
The Double Bottle Concept Halves the Containers in Your Shower
17
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
16
Flowing Facial Hair Ads
This Shampoo Ad Flips the Script and Puts Long Hair on Men's Chins
15
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
14
Luxe Custom Hair Products
This Custom Shampoo from Concoction Lets You Make the Perfect Mix
13
Alcohol-Scented Soap
The Beer Shampoo by Duffy's Brew Makes You Smell Like a Man
12
Stereotyped Shampoo Duos
Holly Prince Celebrates Locks of Every Shade with the Betty Line
11
Egg-Shaped Eco Shampoo
Low-Impact is Met by Low-Cost in the Form of Natura SOU Packaging
10
Donation-Branded Haircare
Laabn Plasters How Much Money Goes to Charity Based on the Product
9
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
8
Playful Bilingual Packaging
Mistik Source's Bio-Pure Branding Includes French & English
7
Snowy Scalp Shampoo Ads
L'angelica Shampoo Advises You Break Out the Skis in Case of Dandruff
6
Booze-Based Hair Products
Frank Leder's Wheat Beer Shampoo Gives You Luscious Beer-Drenched Locks
5
Holey Shampoo Bottles
The Convenient Cavity Dispenser is Handy
4
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
3
Beer Based Shampoos
Bröö is a Beer Hair Wash That Won't Leave Strands Smelling Like a House Party
2
Sporty Shampoo Packaging
Head & Shoulders' World Cup Package Features Flags & Iconic Players
1
Lusciously Athletic Shampoo Ads
Head & Shoulders and Old Spice Merge to Create a New Shampoo
Related Ideas
Refreshing Personal Care Collections
Native Launches its DTC Website and Scent Expansions
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Sustainable Beauty Bars
Sunniemade Offers an Array of Hand + Body and Hair Sustainable Swaps
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Soothing Creamy Skincare
Cremo Boasts New Women’s Body Washes and the New Almond Bloom Shave Cream
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Luxe Aromatic Detergents
Bath & Body Works is Venturing into Laundry with White Barn Fabric Care
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
7-Second Hair Rinses
This Post-Shampoo Hair Rinse Works Fast to Transform Hair
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Hair Density-targeting Men's Ranges
Jack Black Expands Its Men's Hair Care Collection
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Travel-Friendly Toiletry Packaging
The 'Carry On' Bottle by Yeo Seo Koo Has a Two-Part Design
Oil Control Haircare Collections
Oribe's Serene Scalp Oil Control Range Addresses a Common Concern
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Skin-Caring Anti-Dandruff Haircare
Kérastase's Symbiose Line Forms a Complete Scalp Care Routine
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
Cosmetic Sustainability Projects
LUSH Fresh Handmade Cosmetics Announces Sustainability Initiative
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Hair Loss-Focused Haircare
XYON Health Boasts a Line of Over-the-Counter Hair Loss Solutions
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Purple Toning Solid Shampoos
Kitch Created a World-First Toning Solid Shampoo with Biotin
Clear All-Over Cleansing Bars
VOESH's Head-to-Toe Cleansing Soap Refreshes All Hair and Skin Types
Volumizing Dry Shampoos
Kitsch's Dry Shampoo is Enriched with Rice Protein & Niacinamide
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
AI-Supported Scalp Haircare
The Dove Scalp + Hair Therapy Range Works with an AI Therapist
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
Sustainable Men's Shampoo
Bulldog Launches Sustainable Shampoo Line for Men's Hair and Scalp Care
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Giving Tuesday Campaigns
Lush Embraces Giving Tuesday with the Charity Pot and the #92 Shampoo Bar
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Liquid-Free Shampoos
Small Wonder's Signature Shampoo is a Powder Activated by Water
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Reconciliation-Focused Brand Campaigns
Lush is Introducing the Limited-Edition #92 Shampoo Bar
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
Intensely Hydrating Haircare Products
JVN's Hydrating Conditioner & Shampoo are Performance-Driven
Moisturizing Haircare Lines
Moroccanoil Launches the New Airy Moisture Haircare Line
Effective Men's Haircare Lines
Black Wolf Nation Boasts Good Ingredients and Reasonable Prices
Skincare-Inspired Body Washes
Olay Indulgent Moisture Body Wash Comes in Five Scents
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Shampoo Bar Concepts
The Shampoo Bar by Lush Offers Wash and Style Services
Bathing-Inspired Fresh Fragrances
'Shower' is the First Fragrance from Jones Road
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Minimal-Ingredient Dandruff Shampoos
Head & Shoulders BARE is Made with Just Nine Ingredients
Moisturizing Lemongrass Shampoos
Trader Joe's Lemongrass Moisturizing Shampoo is Sweetly Citric
Canadian Detergent Rebrands
Swash® Laundry Detergent Recently Updated its Brand Look
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
AR Hair Color Billboards
Redken is Sharing the Acidic Color Gloss Range on the US' Biggest Screen
Fermented Haircare Products
These FaceTory Hair and Scalp Masks Come in Three Options
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
Fragrant Anti-Dandruff Shampoos
OUAI's Anti-Dandruff Shampoo Smells of Ginger, Basil & Spearmint
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
Live-Action Mermaid Film Haircare
Carol's Daughter Unveils a Collaboration with The Little Mermaid
Elegant Limited-Edition Shampoo Sets
VERDY Collaborates with MARO on a Cartoon-Inspired Set
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Touch-Activated Dry Shampoos
This Batiste Dry Shampoo Releases Fresh Scent On Demand
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
High-Quality Men’s Haircare
MARLOWE.Recently Launched a Classic Shampoo and Conditioner
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Moisturizing Textured Haircare Products
Suave Pink Lush & Coily Supports Coils, Curls and Waves
Sensorial Self-Care Collections
Hairitage's Bath and Body Collection is Enhanced by Aromatherapy
Dual-Purpose Hair Washes
Trader Joe’s Cleansing & Conditioning Hair Wash Does Double Duty
Cherry Blossom Skincare Collections
SAABON's Limited-Edition Line Embraces Freshness and Renewal
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Hair Toning Market Expansions
Alexandra Organic is Entering the U.S. Market
Hockey-Focused Influencer Campaigns
Great Clips Introduces the ‘Show Your Flow’ Campaign
Scalp Care Dry Shampoos
COLAB Pure Nude is a Dry Shampoo for Sensitive Scalps
Scalp Facial Kits
Giojé's Scalp Kits Deliver Care to Oily or Dry Scalps
Free-From Private Label Cosmetics
Clearly by Best Choice Personal Care Products are Aromatic
Bonding Blue Shampoos
Sally Beauty Bonding Blue Shampoo Repairs & Neutralizes Brassiness
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Soothing Fermented Haircare
JooY's Scalp Care is Fueled by Superfoods & Asian Herbal Therapy
Limited-Edition Hair Oils
Kérastase's Limited-Edition Parisian Games Line in Three Colors
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Tea-Scented Solid Perfumes
Shiro's White Tea Solid Perfume Elegantly Fragrances Skin and Hair
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Game-Inspired Soap Collections
Lush Launch Super Mario Bros. Movie-Inspired Soap Collection
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Updated Haircare Product Lines
Tresemmé Unveils its New Packaging Design and Formula
Sweat-Activated Dry Shampoos
Batiste's Dry Shampoo Innovation Releases Fragrance During Activity
Deodorizing Dog Shampoos
Dogtopia Just Unveiled Its New Dogtopia Spa Product Line
Exfoliating Scalp Care Lines
L'Oréal Paris Appeals to Younger Consumers with its New Collection
Ginger-Powered Haircare Lines
The Body Shop's Ginger Haircare Range Promotes a Healthy Scalp
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Sensual Deodorant Sprays
KS Deodorants' Campaign Shows How Fragrance Fuel Intimacy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Curl-Specific Dry Shampoos
DevaCurl's Dry No-Poo! Has a Unique Dual Spray Nozzle
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Eco-Conscious Moisturizing Soaps
Every Man Jack Unveils its Sustainable Bar Soap Collection
Argan-Infused Haircare
Josie Maran Launched Hair Products with a Signature Ingredient
Elevated Male Grooming Kits
Piramal Pharma Launches the Bohem Men's Grooming Line
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
UK Scalp Care Expansions
Australian Scalp Care Brand Straand Launches in the UK
Softening Haircare Collections
Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Foaming Aluminum Packaging
Vetroplas and Envases Release a Wide-Neck Aluminum Foamer Bottle