Since humor is always an easy way to generate attention, there is plenty of it in the top September 2015 publicity stunt ideas. For instance, in order to play up the distress that people feel outdoors when disconnected from Wi-Fi, O2 sent out human 'GuyFi' hotspots to the beach to provide connectivity.
One of the top PR stunts of late comes from Burger King, which proposed joining forces with McDonald's to create a 'McWhopper' to end the fast food rivalry once and for all—although the stunt set the Internet ablaze with comments, McDonald's refused the offer to collaborate.
With humor in mind, Selfridges already launched its Christmas campaign for the year, mocking the ridiculous race retailers engage in to get consumers thinking about shopping for gifts even before the cold weather hits.
Top 30 Publicity Stunt Concepts in September
30
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
29
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
28
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
27
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
26
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
25
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
24
Toy-Inspired Car Makeovers
Tonka Made an Overland SUV Look Like a Life-Sized Toy Monster Truck
23
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
22
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
21
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
20
Premature Christmas Campaigns
Selfridges Starts the Holidays Early with Christmas in August
19
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
18
Spicy Firefighter Calendars
This Taco Bell Calendar Features 12 Fans as Pin-Up Firefighters
17
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
16
Space-Aged Whiskey
This Suntory Space Whiskey Will Age on the International Space Station
15
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
14
Human Wi-Fi Hotspots
O2 Provides Wi-Fi at the Beach with Human 'GuyFi' Hotspots
13
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
12
Automotive Vow Renewals
Hagerty Insurance Will Perform Vow Renewals at Woodward Dream Cruise
11
Hip-Hop Race Cars
The N.W.A Biopic Inspired a 'Straight Outta Compton' Nascar Xfinity Series
10
Child-Bribing Cookie Campaigns
Kids Get Cookies for Doing Chores During Bribe Your Child Week
9
Self-Defense Umbrellas
Vodafone's Protective Umbrella Shields Against Bad Weather and Attackers
8
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
7
Camouflage Publicity Ads
Jaguar's F-Pace SUV Shows off its Extreme Weather Adaptability
6
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
5
Sea Water Beverages
Tribord's Salt Water Drinks Give People a Taste of Drowning
4
Social Media PR Stunts
The Tinder Twitter Rant Was a Message-Owning PR Stunt
3
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
2
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
1
Flaming Superhero Drones
This Fantastic Four Promo Drone Takes the Shape of the Human Torch
Related Ideas
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Renowned Chef Burger Campaigns
Burger King UK Launches its 'Not Made by Gordon' Spot
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Last-Minute Travel Campaigns
easyJet Drop Everything Encourages Spontaneous Trips
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Dessert-Shot Fashion Campaigns
Stella McCartney's Summer 2026 Campaign is Shot in Qatar
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Feel-Good Hotlines
Harry's Interactive Mural Provides an Opportunity to Check In
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Pick-Your-Own Bouquet Billboards
5,000 Tesco Mother’s Day Tulips Formed an Interactive Display
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Alcohol-Free Underground Campaigns
TfL and Heineken 0.0 Introduced "Bakerl0.0" for Dry January
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Humorous Wet Wipes Campaigns
goodwipes Partnered with Hallie Batchelder on Wet January
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Social-First Gameshows
This Year's Walkers' Do Us a Flavour Campaign Was Reimagined for TikTok
Hot Dog-Inspired Summer Campaigns
Regal and Nathan's Famous Launch Hot Dog Summer
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Actress-Backed Rosé Campaigns
Dame Joan Collins and M&S Food Partnered to Kick Off Rosé Season
Humorous Opinionated Platform Spots
Reddit Introduced its 'People are the Best' Campaign
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Interactive Embrace Billboards
giffgaff's Huggable Poster Conveys the Feeling of Being Valued
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Comedy-Focused Cider Campaigns
Magners 'Share the Craic' is Launching This Summer
Complimentary Cheeseburger Promotions
Honest Burgers is Giving Away Burgers to Mark its Success
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Bartering-Focused Frozen Pizza Promotions
RED BARON® Launches the Stuff for Stuffed Campaign
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Red Head-Focused Look-Alike Contests
Wendy's Draws in Attention with a NYC Look-Alike Contest
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Actor-Supported Water Campaigns
smartwater® Reignited Its Partnership with Jennifer Aniston
Human-Centered Marketplace Campaigns
Etsy's Shop Other Jeffs Celebrates Independent Sellers
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Thrill-Seeking Jet Ski Performances
Monster Energy Amplifies St. Patrick's Day Celebrations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Anti-Bias Fashion Unveilings
Primark Created "Kim Parr" to Challenge Preconceptions
Rideshare St. Patrick's Day Campaign
Uber and Mother Launched an Irish Exit Safe Ride Campaign
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Black Cherry-Forward Marketing Campaigns
Humantra Celebrates the Return of Its Black Cherry Flavor
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
QSR Lookalike Contests
This Wendy's Contest Celebrates World Redhead Day
Co-Branded Summer Entertaining Promotions
The Trivento and Weber Promotion Offers Prizes and More
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Festival Season Refreshment Campaigns
The Capri-Sun Festival Feeling Campaign is Running in the UK
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Comedic Social-First Campaigns
Bonobos Debuts a Cheeky Ad Called the Sweat Stakes
Summertime Supermarket Giveaways
The Tesco Freebie Thursdays Campaign is for Clubcard Members
Christmas Retail Delivery Campaigns
The Debenhams Delivered Campaign Was Created by Exposure
Illusory Dining Concepts
A Taste Illusion Experience Plays with Diners' Perception on April 1st
Workday Break-Focused Campaigns
KitKat Debuts the 24/7 Teams Meeting Campaign Concept
Christmasy Customer-Rewarding Retailer Campaigns
The One Stop 2025 Christmas Campaign Gives Back
Snack Bar-Promoting Experiential Campaigns
Einstein Energy Super Snack Bars Ran a Campaign at SXSW
Scottish Tourism Campaigns
VisitScotland Used NYC Tartan Week to Drive Scotland Tourism In The USA
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Summer-Long Pizza-Celebrating Campaigns
Pizza Hut Debuts the Hut Originals Platform
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Vacation Mode Activations
San Miguel's Holiday Mirror Transforms Passersby with AR
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Integrated Summertime Cider Campaigns
The Kopparberg Bring Me Sunshine Campaign is Arriving Soon
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Promotional Baking Papers
Kitchen Warehouse Created Heat-Activated "Bake Friday Deals"
Music Festival Refreshment Campaigns
This Lipton Summer Campaign Offers VIP Festival Experiences
Charitable Qsr Campaigns
A&W Canada is Running the Burgers to Beat MS Day Campaign
Interactive Traveler-Focused Campaigns
Tessan Will Spotlight the 100 Travelers Campaign
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Nostalgic Slap Bracelet Giveaway
The Human Bean Gives Slap Bracelets With its 90s-Inspired Drinks
Recycling-Focused Travel Campaigns
Coca-Cola and Merlin Entertainments Partnered for a Promotion
Staycation-Themed Retailer Campaigns
Freemans 'Sunny Season' Campaign Focuses on Life at Home
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square