Since humor is always an easy way to generate attention, there is plenty of it in the top September 2015 publicity stunt ideas. For instance, in order to play up the distress that people feel outdoors when disconnected from Wi-Fi, O2 sent out human 'GuyFi' hotspots to the beach to provide connectivity.
One of the top PR stunts of late comes from Burger King, which proposed joining forces with McDonald's to create a 'McWhopper' to end the fast food rivalry once and for all—although the stunt set the Internet ablaze with comments, McDonald's refused the offer to collaborate.
With humor in mind, Selfridges already launched its Christmas campaign for the year, mocking the ridiculous race retailers engage in to get consumers thinking about shopping for gifts even before the cold weather hits.
Top 30 Publicity Stunt Concepts in September
30
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
29
Luxe Sparkling Water Popups
Osheaga's Perrier Greenhouse Introduces an Escape within an Escape
28
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
27
Pop-Up Salad Bars
Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street
26
Bike-Powered Outdoor Cinemas
The Ben & Jerry's Pop-Up Movie Theater Used Renewable Energy
25
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
24
Toy-Inspired Car Makeovers
Tonka Made an Overland SUV Look Like a Life-Sized Toy Monster Truck
23
Sci-Fi Fandom Exhibits
'Art Awakens' Gathers Fan Art to Celebrate the Star Wars Reboot
22
Tweet-Rewarding Vending Machines
This Pop-Up IKEA Vending Machine Gives Prizes for Hashtags
21
Supermarket Soda Challenges
The Sprite Street Challenge Took Place at Pakistan's Dolmen Mall
20
Premature Christmas Campaigns
Selfridges Starts the Holidays Early with Christmas in August
19
Branded Ice Cream Trucks
United Biscuits Brand McVitie's Hosts a Delicious Mobile Experience
18
Spicy Firefighter Calendars
This Taco Bell Calendar Features 12 Fans as Pin-Up Firefighters
17
Floating Fast Food Barges
A&W Creates a Floating Restaurant with a Water Accessible Drive Thru
16
Space-Aged Whiskey
This Suntory Space Whiskey Will Age on the International Space Station
15
Complementary Cooking Academies
The Tesco Flame Academy Sets Up Shop in Store Parking Lots
14
Human Wi-Fi Hotspots
O2 Provides Wi-Fi at the Beach with Human 'GuyFi' Hotspots
13
Cheese-Sampling Photobooths
The Laughing Cow Has Embarked on a Tour Promoting a New Product
12
Automotive Vow Renewals
Hagerty Insurance Will Perform Vow Renewals at Woodward Dream Cruise
11
Hip-Hop Race Cars
The N.W.A Biopic Inspired a 'Straight Outta Compton' Nascar Xfinity Series
10
Child-Bribing Cookie Campaigns
Kids Get Cookies for Doing Chores During Bribe Your Child Week
9
Self-Defense Umbrellas
Vodafone's Protective Umbrella Shields Against Bad Weather and Attackers
8
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
7
Camouflage Publicity Ads
Jaguar's F-Pace SUV Shows off its Extreme Weather Adaptability
6
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
5
Sea Water Beverages
Tribord's Salt Water Drinks Give People a Taste of Drowning
4
Social Media PR Stunts
The Tinder Twitter Rant Was a Message-Owning PR Stunt
3
First-Person Chatroom Games
Realm Pictures Turns Chatroulette into a First-Person Adventure
2
Culinary Blogger Campaigns
This Birds Eye Blogger Campaign Has Katie Bryson Remix Ordinary Dishes
1
Flaming Superhero Drones
This Fantastic Four Promo Drone Takes the Shape of the Human Torch
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Water-Scarce Product Concepts
The Drop Store Envisions Products from a World with Less Water
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heat-Sensitive Vending Machines
Sprite's Vending Machine Drops a Drink When Temperatures Rise
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Playful Retail Pop-Up Installations
Selfridges Unveils the Joke Shop with a Slapstick Generator
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
April Fools Water Flavors
HOP WTR April Fools’ Day Campaign Features "MLF WTR"
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Mobile Plan Breakup Campaigns
Sky Mobile's Breakup Consultant Helps to Free People from Bad Plans
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Coronation-Themed Sex Toy Campaigns
This SexToys.co.uk Campaign Cheekily Promotes Pleasure
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Father's Day QSR Promotions
This Burger King Father’s Day Promotion Offers a Deal for Dads
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Anti-Breakup Festive Campaigns
Smirnoff and Lance Bass Debut 'Red, White & Merry' Love Campaign
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Musical Monsoon Billboards
Brooke Bond Taj Mahal Tea Made a Record-Breaking Interactive Billboard
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Matrimonial Onion Ring Giveaways
BurgerFi is Celebrating Couples on National Onion Ring Day
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Record-Breaking Cheese Pulls
Doritos Performed the Highest Ever Cheese Pull for National Guac Day
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Over-the-Top Pride Desserts
Serendipity3 and SIGBI Created a Showstopping Pride Month Sundae
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Cheeky Hangover Contests
Q Mixers Challenges People to Overcome the Hangover Fear
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Coronation-Themed British Sandwiches
Urban Eat Unveils Two Sandwiches Inspired by the Royals
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Celebratory Retailer Coronation Pubs
The King in the Castle is the First Pub From Tesco
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Search-Hacking Campaigns
Kraft Real Mayo's Search Moist Campaign Suggested a Word of the Year
Complimentary Spice Grocer Campaigns
Sainsbury's Seasonings Shuttle Service Provides Free Spices
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Fake Mocktail Launches
Celsius and Mamitas Collaborated on April Fool's Special This Year
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Thermostat-Themed Snack Contests
Hot Pockets is Inviting People to Turn Up the Heat This Season
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Recipe Delivery Promotions
The Gousto The Battle of the Buns Range is Arriving with a Promotion
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Flaming Fare Dining Experiences
This Flaming Grill Dining Experience Requires Protective Gear
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes