Vow renewals have become a widespread tradition, giving longtime couples a chance to declare their ongoing love in the same way that new couples first say "I do" on the altar. This weekend at the annual Woodward Dream Cruise, Hagerty Insurance is giving married couples the romantic opportunity to perform their vow renewals in classic cars that remind them of their histories together.
Hagerty Insurance is a household name among vintage car buffs and is known for being the insurance provider most willing to take on classic vehicles. Providing these unique vow renewals is a great marketing move for Hagerty: it plays on its customers' pride as well as the emotional and nostalgic associations between two people. These sentimental associations include the act of picking someone up on a first date or the commitment of buying a first car together.