Hertz and Shelby American Brought Back the 'Rent-a-Racer' Program
Colin Smith — May 24, 2022 — Autos
References: hertz & motorauthority
'Shelby American,' the high-performance vehicle manufacturer, announced a partnership with the car rental service 'Hertz' to launch the 'Rent-a-Racer' program. This program will allow customers to rent a high-performance, custom race car at Hertz locations across the United States. Customers can rent a special edition Shelby GT500-H as well as various other Mustang vehicles, such as the GT and the GT-H.
The automaker will only manufacture 25 Shelby GT-500H car models. Of these 25, 19 of them will feature a black paint job with gold racing stripes in honor of Hertz' colors. Shelby and Hertz put out a trailer video that showcases this eloquent gold-on-black paint job. The other six will feature an Oxford White paint job with gold racing stripes in honor of Shelby American's 60th anniversary.
Image Credit: Shelby American, Hertz
The automaker will only manufacture 25 Shelby GT-500H car models. Of these 25, 19 of them will feature a black paint job with gold racing stripes in honor of Hertz' colors. Shelby and Hertz put out a trailer video that showcases this eloquent gold-on-black paint job. The other six will feature an Oxford White paint job with gold racing stripes in honor of Shelby American's 60th anniversary.
Image Credit: Shelby American, Hertz
Trend Themes
1. Racing Vehicle Rentals - The 'Rent-a-Racer' program showcases a potential trend for high-performance racing vehicle rentals, catering to customers who want a unique and exciting driving experience.
2. Custom Car Manufacturing - The limited production of 25 Shelby GT-500H car models highlights a potential trend for custom car manufacturing, appealing to car enthusiasts who want personalized and exclusive vehicles.
3. Automotive Retail Partnerships - The partnership between Shelby American and Hertz demonstrates a trend of automotive retail partnerships, which may create opportunities for collaborations between other car manufacturers and rental services.
Industry Implications
1. Automotive Rental Services - The 'Rent-a-Racer' program is a disruptive innovation opportunity for automotive rental services to differentiate themselves and offer unique rental experiences to customers.
2. Automotive Manufacturing - The limited production of custom Shelby GT-500H models presents a disruptive innovation opportunity for automotive manufacturers to cater to niche markets and meet the demand for personalized vehicles.
3. Retail Partnerships - The partnership between Shelby American and Hertz showcases a disruptive innovation opportunity for companies in different industries to collaborate and offer mutually beneficial services to customers.
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